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As IPL final ratings drop 28%, advertisers exhibit cautious optimism?blur=25

The future of IPL would depend entirely upon how the crisis is handled by BCCI and IPL management; however, there won’t be any serious setback, say experts

Abhinav Trivedi Jun 7, 2013 8:00 PM

Branded content integration – what’s holding it back in India??blur=25

Apart from TV and movie content, brands are also leveraging gaming content in India. But where are the ground breaking innovations that were expected. e4m looks at the various branded integrations undertaken and the rationale behind them...

Nitin Pandey Jun 1, 2011 9:00 AM