ai-washing

Why the industry’s biggest AI challenge isn’t technology but trust

(From L to R): Shubhranshu Singh, Smriti Mehra, Niraj Ruparel, Gulrez Alam?blur=25

At Goafest 2026, leaders from Network18, WPP and Omnicom debated whether the advertising and media industry is genuinely becoming AI-first or simply repackaging old systems with new terminology

e4m Staff May 21, 2026 1:08 PM

AI is rewriting Indian marketing's OS. Is the industry ready?

AI is rewriting Indian marketing's OS. Is the industry ready??blur=25

Brands that will lead in the AI era are those treating AI as the operating system, say industry heads; AI is now visible in performance optimisation, consumer insights, and creative adaptation

Shantanu David May 15, 2026 8:49 AM