advertising-transparency

BARC doesn't need a restart. It needs a revolution

Revolutionizing Media Measurement: The Future Beyond BARC?blur=25

Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more

Annurag Batra Jul 16, 2026 4:16 PM

Can television ever have a single currency again?

The Future of Television Measurement: Can a Single Currency Return??blur=25

Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence

Shantanu David Jul 3, 2026 8:57 AM

AI slop is eroding brand trust: Channel Factory’s Kartik Mehta

Kartik Mehta Warns of 'AI Slop' Eroding Brand Trust at CMO Summit?blur=25

At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content

e4m Staff Jun 15, 2026 3:08 PM