advertising-genius

Hall of Ads: The Pepsi ad that turned a football trick into a cultural moment

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In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory

Aryendra Khan Jun 5, 2026 8:58 AM

Usha 'Unknown' Bhandarkar: The advertising genius we didn't know anything about!

Usha Bhandarkar?blur=25

Guest Column: Communications and branding expert Kiran Khalap and late Usha Bhandarkar’s daughter Malika Bhandarkar remember the advertising legend

Malika Bhandarkar & Kiran Khalap Jan 12, 2026 4:08 PM