Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off for the value-packed bundle, say experts

Shantanu David May 14, 2025 8:43 AM

Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape

Shantanu David Jul 4, 2024 8:57 AM

Netflix Advertising President Amy Reinhard has said in a blog post that after watching three consecutive episodes on the streaming platform members will get a fourth episode ad-free

e4m Staff Nov 2, 2023 9:11 AM

The tier will initially be launched in 12 countries-- United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom

exchange4media Staff Oct 14, 2022 8:29 AM