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OTT Premium Service?blur=25

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

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How much sense does it make to have Google serving as a gatekeeper? Can publishers and advertisers trust Google to be fair to them?

exchange4media Staff Oct 9, 2017 8:45 AM

Chrome's rumoured ad blocker might turn out to be a smart move by Google?blur=25

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general

Abhinn Shreshtha Apr 24, 2017 8:27 AM

Facebook vs adblockers: Why Facebook is looking to protect its $900 million+ desktop ad market??blur=25

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha Aug 17, 2016 8:14 AM

Two-third ad block users open to turning off software: IAB study?blur=25

In a new study, the Interactive Bureau of Advertising takes a look at the usage patter of people who install ad blockers and suggests ways marketers can convince users to not use such software

exchange4media Staff Aug 4, 2016 8:03 AM

Should digital marketers be wary of Apple's new ad blocker??blur=25

Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry

Abhinn Shreshtha Sep 14, 2015 7:47 AM