The campaign for the Timothée Chalamet-starrer was not built around a single hero asset but as a layered ecosystem with video, audio, outdoor, events, and social discovery being equal partners

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At the Indian Magazine Conference, Ferreira, General Manager-Lifestyle and Community News, Media24, South Africa, explained how her company has been reinventing its magazine publishing model

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Guest Column: Minette Ferreira, General Manager-Lifestyle and Community News, Media24, South Africa, shares how magazines have reinvented themselves in the digital age, more so during Covid

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He has served numerous top-tier brands like Flipkart and Amazon at high-level designations

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