BJP’s massive victory in the Lok Sabha elections and the start of the Cricket World Cup were two big events that kept the country hooked on this entire week. And we at exchange4media kept a close eye on both of them, exploring their connection with the media, marketing and advertising world. We carried out interesting pieces on BJP’s campaign, brand Narendra Modi, counting day viewership of news channels, Cricket World Cup and more this entire week.
Another major event for exchange4media this week was the Bangalore edition of Pitch CMO Summit that was held on Thursday. The summit brought together marketing stalwarts from across industries.
Here are some of the most interesting stories that we did this week.
Prakash Javadekar is new Information and Broadcasting Minister
News channels deliver bumper reach on Counting Day
Digital to score big this World Cup
Moulding the ‘Modi sarkar’ campaign
Initiative retains Sony Electronics media duties worth Rs 200 crore
Decoding the growth of Brand Modi
Pitch CMO Summit: Successful brands have a purpose beyond profit: Arjun Ranga
Pitch CMO Summit: A brand’s aim should be to create intrigue & desire: S Ravi Kant, Titan
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