News channels deliver bumper reach on Counting Day
Hindi news channels attained all time high with 62 crore impressions on May 23
The 7th Lok Sabha elections have been good news for news channels. While the whole of seven phases were eventful for news channels, the viewership peaked on counting day. According to data released by Broadcast Audience Research Council (BARC) India on May 23 Hindi news channels attained the all time high with 62 crore Impressions.
Hindi News channels were viewed by 27.9 crore people over the week (Week 21) which is an increase of 30 per cent against the average of the previous 4 weeks (P4WA). On the other hand English news channels were viewed by 1.4crore people over the same week which also records an increase of 60 per cent against the average of previous four weeks.
In the Hindi speaking market in the 15+category, Aaj Tak touched 14.61 crore Impressions on counting day and ABP News clocked 11.48 crore Impressions. India TV touched 6. 4 crore Impressions and Republic Bharat went on to touch 6.04 crore Impressions. News18 India touched 6.01 crore impressions and ZeeTV stood at 4.89 crore.
On the other hand, Republic TV touched 5.51 lakh Impressions in ABM22+ category while Times Now touched 3.7 lakh Impressions in the same category. Then there was CNN News 18 that clocked 3.24 lakh Impressions. India Today Television touched 3.18lakh Impressions. NCCS (New Consumer Classification System) AB, Males, 22+ years is the demographic for English news.
Talking about counting day traffic Vikas Khanchandani, CEO, Republic TV said, “Both the Hindi and English News genre grew by more than 100% in the week driven by the massive contribution by counting Day. Republic TV lead the genre both on Broadcast as well across OTT and Republic Bharat maintained its leadership amongst the top channels within the genre. We are extremely happy that Republic continues to be the most buzzing and leading news brand across the 2 largest news markets.”
Avinash Pandey, CEO, ABP News Network said, “We would like to thank all our viewers for making ABP News Network as the preferred choice amongst viewers, surpassing all other news networks during counting day of Election 2019. Time and again, we have been able to prove and garner the top spot against competition. This indeed further instills confidence that we are on the path of delivering credible and quality coverage during big ticket national events, further strengthening the position of the network in supplanting the GECs and other genres.”
Mayank Jain, CEO, Hindi News Cluster, News18 Network, said: “As expected, News18 India saw unprecedented viewership on the Counting Day. The channel was able to break the first trends as well as the first results. News18 India was able to achieve this because of a dedicated Live Results Hub that was set up and was receiving data from every single counting centre across the country – it was this that allowed the channel to stay far ahead of competition through the day. The channel’s coverage also witnessed the extensive use of technology including the MAGIC WALL – a data rich interactive platform which allowed our anchors to analyse incoming trends on the fly, which added a lot to the quality of programming and to the overall viewing experience. It was on account of this that the channel clearly emerged as the No. 2 general Hindi News channel during primetime on Counting Day with a 12.4% market share.”
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