Recap: The Week That Was

The week that went by saw a lot of activity, thanks to the developments around the TRAI new tariff order and some key appointments.  We also witnessed big mandate announcements. A couple of interesting analytical pieces and interviews made for some good read. Click on the links below to read these articles one more time: 

ISA’s advisory extends support to industry members in transition period of TRAI NTO

https://www.exchange4media.com/media-tv-news/isas-advisory-extends-support-to-industry-members-in-transition-period-of-new-trai-nto-94529.html

Madison Media bags Rs 500-crore Marico account

https://www.exchange4media.com/announcements-news/madison-media-bags-rs-500-crore-marico-account-94521.html

L&T appoints Yuvraj Mehta as Head of Brand Management & Communications

https://www.exchange4media.com/pr-watch-news/lt-appoints-yuvraj-mehta-as-head-of-brand-management-communications-94523.html

Kartikeya Bhandari appointed as Chief Marketing Officer of Livspace

https://www.exchange4media.com/announcements-news/kartikeya-bhandari-appointed-as-chief-marketing-officer-of-livspace-94502.html

BCG’s Rishab Gulshan joins BCCL as Head - Group Strategy and Digital Growth

https://www.exchange4media.com/digital-news/bcgs-rishab-gulshan-joins-bccl-as-head-group-strategy-and-digital-growth-94492.html

Lowe Lintas elevates Naveen Gaur as Deputy CEO

https://www.exchange4media.com/announcements-news/lowe-lintas-elevates-naveen-gaur-as-deputy-ceo-94483.html

Ogilvy North names Ritu Sharda as Chief Creative Officer 

https://www.exchange4media.com/announcements-news/ogilvy-north-names-ritu-sharda-as-chief-creative-officer-94443.html

Wavemaker India bags the digital media mandate for ITC

https://www.exchange4media.com/announcements-news/wavemaker-india-bags-the-digital-media-mandate-for-itc-94435.html

With free samples and catchy ads, brand-building begins at Kumbh Mela

https://www.exchange4media.com/marketing-news/with-free-samples-and-catchy-ads-brand-building-begins-at-kumbh-mela-94423.html

K Yatish Rajawat quits as DNA Editor-in-Chief

https://www.exchange4media.com/announcements-news/k-yatish-rajawat-quits-as-dna-editor-in-chief-94395.html

20% of our business now comes from offline channels: Amisha Jain, CEO, Zivame

https://www.exchange4media.com/marketing-news/20-of-our-business-now-comes-from-offline-channels-amisha-jain-md-zivame-94430.html