This past week, the two highly anticipated events of the year- the upcoming 2019 Indian General Election and the Indian Premier League continued to dominate headlines. Social media intermediary members of the Internet and Mobile Association of India have adopted a voluntary 'Code of Ethics' to monitor political advertisements on their platforms during the election.

This week, Hotstar also launched its new service, Hotstar VIP with an aim to disrupt online video subscriptions.

We also learnt this week that Disney has closed its 21st Century Fox deal at $71.3 billion, giving Disney control of the 21st Century Fox movie and TV studios, cable networks such as FX and National Geographic, and Star Network.

Amid Netflix dismantling its global marketing team, Stephen Bruno, Netflix Global Marketing Chief has stepped down this week. Reports suggest he will be joining MGM as its Chief Marketing Officer.

Read these stories and more:

General Elections 2019: Decoding poll campaign trends and political narratives

https://www.exchange4media.com/advertising-news/trends-shaping-poll-campaigns-and-political-narratives-in-2019-95407.html

IAMAI and Social Media intermediaries to frame ‘Code of Ethics’ for elections

https://www.exchange4media.com/media-others-news/election-commission-meets-representatives-of-social-media-platforms-iamai-95481.html

IAMAI social media intermediaries adopt 'Voluntary Code of Ethics' for 2019 election

https://www.exchange4media.com/announcements-news/social-media-intermediaries-of-iamai-adopt-voluntary-code-of-ethics-for-2019-election-95513.html

For IPL the marketing spends on digital & TV will be 70:30: Vikrant Mudaliar, Dream11

https://www.exchange4media.com/marketing-news/for-ipl-the-marketing-spends-on-digital-tv-will-be-7030-vikrant-mudaliar-dream-11-95507.html

Hotstar disrupts online video subscriptions with new service Hotstar VIP

https://www.exchange4media.com/marketing-news/hotstar-disrupts-online-video-subscriptions-with-new-service-hotstar-vip-95472.html

Disney closes 21st Century Fox deal at $71.3 billion

https://www.exchange4media.com/marketing-news/disney-closes-21st-century-fox-deal-at-713-billion-95484.html

Netflix Global Marketing Chief Stephen Bruno steps down

https://www.exchange4media.com/marketing-news/netflix-global-marketing-chief-stephen-bruno-steps-down-95509.html

The week that has gone by was dominated by several key appointments. Events like FICCI Frames 2019 and Neons OOH Conference 2019 made top headlines. With the elections and IPL round the corner, we had several interesting news articles covering different facets. 

Among the top appointments were Hindustan Unilever Chairman and Managing Director, Sanjiv Mehta, being elevated as President of Unilever South Asia, and L&K Saatchi & Saatchi roping in Trishay Kotwal and  Arthi Basak in top positions. OLX elevated Sushil Kumar as General Manager for India. 

With respect to the general elections, we carried interesting pieces like the OOH sector playing a key role this time and elections adding to TV news viewership numbers.

Read some of the articles here:   

HUL MD Sanjiv Mehta elevated as President of Unilever South Asia
https://www.exchange4media.com/announcements-news/hul-md-sanjiv-mehta-elevated-as-president-of-unilever-south-asia-95376.html

L&K Saatchi & Saatchi ropes in Trishay Kotwal & Arthi Basak
https://www.exchange4media.com/announcements-news/lk-saatchi-saatchi-appoints-trishay-kotwal-arthi-basak-95315.html

OLX names Sushil Kumar as General Manager for India
https://www.exchange4media.com/announcements-news/olx-names-sushil-kumar-as-general-manager-for-india-95258.html

TV news viewership soaring by the day, election season will add to numbers: Experts
https://www.exchange4media.com/media-tv-news/tv-news-viewership-soaring-by-the-day-election-season-will-add-to-numbers-experts-95311.html

2019 General Elections, a crucial time for the OOH space
https://www.exchange4media.com/out-of-home-news/2019-general-elections-a-crucial-time-for-the-ooh-space-95282.html

Sony Pictures gets media rights of Olympic Games 2020 & Winter Youth Olympics
https://www.exchange4media.com/marketing-news/sony-pictures-networks-india-gets-media-rights-of-olympic-games-winter-youth-olympics-95362.html

HTC Vive’s Rahul Sandil joins Micron as Head-Global Marketing
https://www.exchange4media.com/announcements-news/htc-vives-rahul-sandil-joins-micron-as-head-global-marketing-95345.html

Uday Shankar: The great Indian media & entertainment story has just begun
https://www.exchange4media.com/marketing-news/uday-shankar-gives-the-opening-speech-at-ficci-frames-95296.html

ZEE5 appoints Tarun Katyal, Arunava Biswas & Shalini Dureja as Sales Heads
https://www.exchange4media.com/announcements-news/zee5-appoints-tarun-katyal-arunava-biswas-shalini-dureja-as-sales-heads-95254.html   

This week we looked at the upcoming Indian General Election and how political parties have leveraged social media platforms to carry forward their message. We also examined how the recent hoarding ban in Bengaluru has affected political campaigns for the election. The week also witnessed several high profile people movements, including Dentsu Aegis, South Asia's Chairman & CEO, Ashish Bhasin being given an expanded role to CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India. Amitesh Rao was also appointed as EVP & Head of McCann Delhi, while Manisha Lath Gupta joined Uber as Marketing Head for India. Tata Communications also named Sumeet Walia as Chief Sales and Marketing Officer.

As part of International Women's Day celebrations this week, we looked at the changing role of women in the media & marketing industry. The Pitch CMO Summit which was held also held this week with P&G's Abhishek Desai and Nerolac's Anuj Jain emerging as winners at the event. As the week came to a close, the NEONS OOH Conference and Awards took place, with Signpost winning Media Agency of the Year and Alok Jalan winning the Person of the Year award.

Read more:

2019 elections: A regulated social media war

https://www.exchange4media.com/digital-news/2019-elections-a-regulated-social-media-war-95065.html

Election campaigning: How will political parties compensate for hoarding ban in Bengaluru?

https://www.exchange4media.com/media-others-news/election-campaigning-how-will-political-parties-compensate-for-ooh-ban-in-bengaluru-95064.html

This election, Kerala OOH sector to see 25-30% growth compared to 2014 polls: Experts

https://www.exchange4media.com/advertising-news/this-elections-kerala-ooh-sector-to-see-25-30-growth-compared-to-2014-polls-experts-95093.html

Dentsu Aegis Network promotes Ashish Bhasin to CEO of expanded cluster Greater South

https://www.exchange4media.com/announcements-news/dentsu-aegis-network-promotes-ashish-bhasin-to-ceo-of-expanded-cluster-greater-south-95159.html

McCann Worldgroup hires Amitesh Rao as EVP & Head of McCann Delhi

https://www.exchange4media.com/announcements-news/mccann-worldgroup-hires-amitesh-rao-as-evp-head-of-mccann-delhi-95163.html

Manisha Lath Gupta joins Uber as Marketing Head for India

https://www.exchange4media.com/announcements-news/manisha-lath-gupta-joins-uber-as-marketing-head-for-india-95111.html

Tata Communications names Sumeet Walia as Chief Sales and Marketing Officer

https://www.exchange4media.com/announcements-news/tata-communications-names-sumeet-walia-as-chief-sales-and-marketing-officer-95082.html

Through their eyes: The changing role of women in media & marketing industry

https://www.exchange4media.com/media-others-news/breaking-the-barriers-the-changing-role-of-women-in-media-industry-95198.html

P&G's Abhishek Desai and Nerolac's Anuj Jain win at Pitch CMO Awards 2019

https://www.exchange4media.com/marketing-news/pitch-cmo-awards-2019-pgs-abhishek-desai-and-nerolacs-anuj-jain-win-top-honours-95174.html

NEONS OOH Awards: Signpost is Media Agency of the Year; Alok Jalan is Person of the Year

https://www.exchange4media.com/out-of-home-news/neons-ooh-awards-signpost-is-media-agency-of-the-year-alok-jalan-is-person-of-the-year-95223.html

The week that has gone by saw a number of major appointments and elevations in the marketing and advertising industry. Major developments with respect to BARC also kept the week busy. 

We reported interesting pieces on the upcoming election and IPL season, how brands are sporting a big opportunity and the likely changes in the viewership pattern. 

Here we take a look at some of the interesting happenings.

Spotify makes India debut
https://www.exchange4media.com/digital-news/spotify-makes-india-debut-94981.html

Cricket breaks gender stereotype; brands spot a big opportunity
https://www.exchange4media.com/marketing-news/cricket-breaks-gender-stereotype-brands-spot-a-big-opportunity-94940.html

Ratings on site: BARC consults stakeholders, broadcasters say it doesn't make a difference
https://www.exchange4media.com/media-tv-news/ratings-on-site-barc-consults-stakeholders-broadcasters-say-it-doesnt-make-a-difference-94968.html

Amazon names Indra Nooyi as Director
https://www.exchange4media.com/announcements-news/amazon-names-indra-nooyi-as-director-94942.html

Viacom18 appoints Mahesh Shetty as Network Head of Sales
https://www.exchange4media.com/announcements-news/mahesh-shetty-appointed-as-network-head-of-sales-for-viacom18-95007.html

Priya Choudhary elevated as Head of Mediacom West
https://www.exchange4media.com/announcements-news/priya-choudhary-elevated-as-head-of-mediacom-west-95006.html

Sujay Kar named Commerce Group Lead of VMLY&R India
https://www.exchange4media.com/announcements-news/sujay-kar-named-commerce-group-lead-of-vmlyr-india-94978.html

Yashodhara Lal named marketing director of Pizza Hut
https://www.exchange4media.com/announcements-news/yashodhara-lal-named-marketing-director-of-pizza-hut-94973.html

Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
https://www.exchange4media.com/announcements-news/google-cloud-hires-amitabh-jacob-to-head-india-partnerships-and-alliances-94961.html

Essence appoints Oindrila Roy as Head of Strategy in India
https://www.exchange4media.com/announcements-news/essence-appoints-oindrila-roy-as-head-of-strategy-in-india-94946.html

In the week gone by, the 11th edition of the exchange4media News Broadcast Awards was held on February 16, 2019, at the Radisson Blu, in Noida. The awards recognised the best in television news and rewards broadcasters and industry leaders who are responsible for shaping the future of Television Broadcasting in India. It also honoured the people who make this industry what it is. The awards saw Faye D' Souza, Avinash Pandey and Supriya Prasad walk away with top honours.

As the build-up around the  2019 Lok Sabha election and the IPL are set to rises, we took a look at these mega-events and what they mean to the industry. 

As the week came to a close the International Advertising Association (IAA) World Forum kicked off in Kochi and was host to several illustrious personalities in the Media, Advertising, Marketing, and Entertainment fields.

Read more:

News Broadcasting Awards: Faye D' Souza, Avinash Pandey and Supriya Prasad win top honours

https://www.exchange4media.com/media-tv-news/news-broadcasting-awards-faye-d-souza-avinash-pandey-and-supriya-prasad-win-top-honours-94737.html

News broadcasters expect 30-50% hike in ad revenue during Lok Sabha polls

https://www.exchange4media.com/media-tv-news/news-broadcasters-expect-30-50-hike-in-revenue-during-lok-sabha-polls-94809.html

Namumkin ab mumkin hai: BJP’s slogan for Lok Sabha polls

https://www.exchange4media.com/media-others-news/namumkin-ab-mumkin-hai-bjps-slogan-for-lok-sabha-polls-94843.html

IPL: Why it's the season of acing the creativity game

https://www.exchange4media.com/advertising-news/ipl-why-its-the-season-of-acing-the-creativity-game-94833.html

Brands expected to take a stand on social issues: P&G's Marc Pritchard at IAA Congress

https://www.exchange4media.com/advertising-news/people-expect-brands-to-take-a-stand-on-social-issues-marc-pritchard-pg-94862.html

Sir Martin Sorrell picks India CEO of S4 Capital, all set to announce the name

https://www.exchange4media.com/marketing-news/sir-martin-sorrell-picks-india-ceo-of-s4-capital-all-set-to-announce-the-name-94841.html

The week saw the launch of the much-awaited Pitch Madison Advertising Report 2019. The event had the who’s who of the industry coming together to share important insights on all the latest trends.

Click on the links below to catch all the stories from the day-long event. Also, over the week, exchange4media put out some very interesting analytical pieces.

PMAR 2019: Cheer for industry; ad market likely to grow 16.4%
https://www.exchange4media.com/advertising-news/pmar-2019-cheers-for-industry-ad-market-likely-to-grow-164-94648.html

Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G
https://www.exchange4media.com/advertising-news/unified-measurement-system-will-help-drive-advertising-growth-madhusudan-gopalan-pg-94669.html

TRAI tariff, web measurement & data privacy will be big disrupters of 2019: Vikram Sakhuja
https://www.exchange4media.com/advertising-news/trai-tariff-web-measurement-data-privacy-will-be-big-disrupters-of-2019-vikram-sakhuja-94670.html

Sam Balsara takes ad industry's #10YearChallenge
https://www.exchange4media.com/advertising-news/sam-balsara-does-ad-industrys-10yearchallenge-94668.html

FMCG has always been about excellent mass-market brand building: Sunil Kataria, CEO, GCPL
https://www.exchange4media.com/marketing-news/fmcg-has-always-been-about-excellent-mass-market-brand-building-sunil-kataria-ceo-gcpl-94673.html

Xiaomi clocked US $15 bn revenue in 7 years, Facebook took 12 years: Manu Jain
https://www.exchange4media.com/advertising-news/xiaomi-clocked-us-15-bn-revenue-in-7-years-facebook-took-12-years-manu-jain-94671.html

PMAR 2019: TV is here to stay, while Digital will grow parallel, opine industry leaders
https://www.exchange4media.com/media-tv-news/pmar-2019-tv-is-here-to-say-while-digital-will-grow-parallel-opine-industry-leaders-94680.html

Polls 2019: Political ad spends expected to be double this time; digital to get big share
https://www.exchange4media.com/advertising-news/polls-2019-political-ad-spends-expected-to-be-double-this-time-digital-to-get-big-share-94638.html

The week that went by saw a lot of activity, thanks to the developments around the TRAI new tariff order and some key appointments.  We also witnessed big mandate announcements. A couple of interesting analytical pieces and interviews made for some good read. Click on the links below to read these articles one more time: 

ISA’s advisory extends support to industry members in transition period of TRAI NTO

https://www.exchange4media.com/media-tv-news/isas-advisory-extends-support-to-industry-members-in-transition-period-of-new-trai-nto-94529.html

Madison Media bags Rs 500-crore Marico account

https://www.exchange4media.com/announcements-news/madison-media-bags-rs-500-crore-marico-account-94521.html

L&T appoints Yuvraj Mehta as Head of Brand Management & Communications

https://www.exchange4media.com/pr-watch-news/lt-appoints-yuvraj-mehta-as-head-of-brand-management-communications-94523.html

Kartikeya Bhandari appointed as Chief Marketing Officer of Livspace

https://www.exchange4media.com/announcements-news/kartikeya-bhandari-appointed-as-chief-marketing-officer-of-livspace-94502.html

BCG’s Rishab Gulshan joins BCCL as Head - Group Strategy and Digital Growth

https://www.exchange4media.com/digital-news/bcgs-rishab-gulshan-joins-bccl-as-head-group-strategy-and-digital-growth-94492.html

Lowe Lintas elevates Naveen Gaur as Deputy CEO

https://www.exchange4media.com/announcements-news/lowe-lintas-elevates-naveen-gaur-as-deputy-ceo-94483.html

Ogilvy North names Ritu Sharda as Chief Creative Officer 

https://www.exchange4media.com/announcements-news/ogilvy-north-names-ritu-sharda-as-chief-creative-officer-94443.html

Wavemaker India bags the digital media mandate for ITC

https://www.exchange4media.com/announcements-news/wavemaker-india-bags-the-digital-media-mandate-for-itc-94435.html

With free samples and catchy ads, brand-building begins at Kumbh Mela

https://www.exchange4media.com/marketing-news/with-free-samples-and-catchy-ads-brand-building-begins-at-kumbh-mela-94423.html

K Yatish Rajawat quits as DNA Editor-in-Chief

https://www.exchange4media.com/announcements-news/k-yatish-rajawat-quits-as-dna-editor-in-chief-94395.html

20% of our business now comes from offline channels: Amisha Jain, CEO, Zivame

https://www.exchange4media.com/marketing-news/20-of-our-business-now-comes-from-offline-channels-amisha-jain-md-zivame-94430.html

This week saw a mixed bag of stories. The biggest highlight was the launch of DAN-e4m digital marketing report. There were some big appointments. Also, we did some very interesting news & analytical stories this week. Click on the links below to read these articles one more time.  

Digital to command nearly 30% of ad pie by 2021: DAN-e4m Report
https://www.exchange4media.com/digital-news/digital-to-command-nearly-30-of-ad-pie-by-2021-dan-e4m-report-94044.html

Industry predictions: 2019 to see more dynamic play in OTT space
https://www.exchange4media.com/digital-news/industry-predictions-2019-to-see-more-dynamic-play-in-ott-space-93963.html

2019 through the eyes of Media Agency Leaders
https://www.exchange4media.com/marketing-news/2019-through-the-eyes-of-media-agency-leaders-93988.html

DD Free Dish e-Auctions to resume based on new policy
https://www.exchange4media.com/media-tv-news/dd-free-dish-e-auctions-to-resume-based-on-new-policy-94019.html

IRS 2018 runs behind schedule, likely to be out by March end
https://www.exchange4media.com/media-others-news/irs-2018-runs-behind-schedule-likely-to-be-out-by-march-end-93962.html

Manu Sawhney appointed as new CEO of the International Cricket Council
https://www.exchange4media.com/announcements-news/manu-sawhney-appointed-as-new-ceo-of-the-international-cricket-council-94012.html

Sonal Dabral to lead Ogilvy APAC Creative Team
https://www.exchange4media.com/announcements-news/sonal-dabral-to-lead-ogilvy-apac-creative-team-93998.html

Mullen Lintas names Vikas Mehta CEO
https://www.exchange4media.com/announcements-news/mullen-lintas-names-vikas-mehta-ceo-93968.html

This week exchange4media took a look at the emerging trends in various sectors. Also, the I&B Ministry announced its decision to hike ad rates for the print media by 25%. There were also big pitches and account wins, as Marico invited a media pitch worth 500 crores, a year after incumbent agency Lodestar UM took charge of the account, while Dentsu Aegis Network bagged the 500 crore media business for Oppo, OnePlus.

Several interesting people movements also made the news this week, with Matt James being appointed as Global Brand President of Zenith, Binodan Sarma being appointed as VP, Dentsu Impact Digital. Delna Sethna also moved on from L&K Saatchi & Saatchi as Chief Creative Officer, while Priyanka Sehgal of Network18 and Network18 Digital CEO Manish Maheshwari also resigned. In International News, Chris Hirst was elevated as CEO of Global Creative Network, Havas.

Read these stories and more:

What’s in store for the ad world in 2019

https://www.exchange4media.com/advertising-news/whats-in-store-for-the-ad-world-in-2019-93837.html

Industry predictions: Radio waves into 2019

https://www.exchange4media.com/media-radio-news/industry-predictions-radio-waves-into-2019-93869.html

IPL, World Cup and General Elections: TV industry to see a lot of activity in 2019

https://www.exchange4media.com/media-tv-news/ipl-world-cup-and-general-elections-tv-industry-to-see-lot-of-activity-in-2019-93896.html

Marketers watch out: Trends that will take off in 2019

https://www.exchange4media.com/marketing-news/and-the-big-predictions-for-2019-by-marketing-maestros-are-93784.html

Changes in tech will influence marketing in 2019 in a big way: Report

https://www.exchange4media.com/marketing-news/changes-in-tech-will-influence-marketing-in-2019-in-a-big-way-report-93834.html

I&B Ministry hikes ad rates for print media by 25%

https://www.exchange4media.com/media-print-news/ib-ministry-hikes-advertisement-rates-for-print-media-by-25-93867.html

Marico invites media pitch worth Rs 500 crore

https://www.exchange4media.com/announcements-news/marico-invites-media-pitch-worth-rs-500-crore-93946.html

DAN bags media account for OPPO, OnePlus

https://www.exchange4media.com/marketing-news/dan-bags-media-account-for-oppo-oneplus-93876.html

Zenith appoints Matt James as Global Brand President

https://www.exchange4media.com/announcements-news/zenith-appoints-matt-james-as-global-brand-president-93830.html

Dentsu Impact appoints Binodan Sarma as VP, Dentsu Impact Digital

https://www.exchange4media.com/announcements-news/dentsu-impact-appoints-binodan-sarma-as-vp-dentsu-impact-digital-93937.html

L&K Saatchi & Saatchi's CCO Delna Sethna moves on

https://www.exchange4media.com/announcements-news/delna-sethna-moves-on-from-lk-saatchi-saatchi-93864.html

Priyanka Sehgal of Network18 calls it quits

https://www.exchange4media.com/announcements-news/priyanka-sehgal-of-network18-calls-it-quits-93949.html

Network18 Digital CEO Manish Maheshwari quits

https://www.exchange4media.com/announcements-news/network18-digital-ceo-manish-maheshwari-quits-93862.html

Havas promotes Chris Hirst as CEO of Global Creative Network

https://www.exchange4media.com/marketing-news/havas-promotes-chris-hirst-as-ceo-of-global-creative-network-93932.html

As we stepped into the new year, exchange4media looked at the trends that dominated 2018 and the ones that are expected to dominate 2019. Some of the other important stories of the week were the movement of Kellogg’s creative account from JWT to Ogilvy and elevation of Avinash Pandey as the CEO ABP News Network. Click on the links below to read these stories one more time.

2019 Predictions: Digital trends to watch out for
https://www.exchange4media.com/digital-news/2019-predictions-digital-trends-to-watch-out-for-93759.html

Happy 2019 to the Indian Ad Land: The Numbers Look Good
https://www.exchange4media.com/advertising-news/happy-2019-to-the-indian-ad-land-the-numbers-look-good-93737.html

2018: A year of large-format digital shows and tier-II & III audience
https://www.exchange4media.com/digital-news/2018-a-year-of-large-format-digital-shows-and-tier-ii-and-iii-audience-93724.html

Kellogg’s creative duties move to Ogilvy from JWT

https://www.exchange4media.com/announcements-news/kelloggs-creative-account-moves-to-ogilvy-from-jwt-93785.html

Avinash Pandey elevated as CEO ABP News Network
https://www.exchange4media.com/media-tv-news/avinash-pandey-elevated-as-ceo-abp-news-93748.html

Kalli Purie of India Today creates flat structure, elevates division heads to COO level
https://www.exchange4media.com/media-print-news/kalli-purie-of-india-today-creates-flat-structure-elevates-sales-heads-to-coo-93744.html