Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Nov 28, 2020 7:54 AM
recap

This past week had e4m was the first to inform you about major appointments and resignations in the industry. Also, we put up some very interesting analytical pieces. Not just this, we also announced annual The Maddies Awards and held several insightful sessions. Take a look at some of the big stories that e4m did this week.  

 

Tarun Katial resigns as CEO of ZEE5

https://www.exchange4media.com/announcements-news/tarun-katial-resigns-as-ceo-of-zee5-109105.html

 

Swati Mohan, Director, Marketing at Netflix, steps down

https://www.exchange4media.com/digital-news/swati-mohan-director-marketing-at-netflix-steps-down-109279.html

 

 Over a month into BARC blackout, news genre sees no impact on ad sales

https://www.exchange4media.com/media-tv-news/over-a-month-into-barc-blackout-news-genre-sees-no-impact-on-ad-sales-109294.html

 

The Maddies 2020: Pepsico India and Mindshare take home big honours

https://www.exchange4media.com/announcements-news/the-maddies-2020-pepsico-india-and-mindshare-take-home-big-honours-109224.html

 

The best companies survived Covid on the back of brand advocates: John Hall

https://www.exchange4media.com/digital-news/the-best-companies-survived-covid-due-to-brand-advocates-they-created-john-hall-109272.html

 

Why micro-influencer marketing is becoming mainstream

https://www.exchange4media.com/marketing-news/why-micro-influencer-marketing-is-becoming-mainstream-109184.html

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