Kshitij Sarup joins Havells India as Head of Influencer Marketing

Prior to this, Kshitij Sarup was the Head of Marketing - Plywood & Allied Business at Greenlam Industries

by e4m Desk
Published: Oct 28, 2024 12:50 PM | 2 min read

Kshitij Sarup has been appointed as Head of Influencer Marketing at Havells India Limited. Sarup took to LinkedIn and announced his new role at the company.

“I’m happy to share that I’m starting a new position as Head of Influencer Marketing at Havells India Ltd”, his LinkedIn post read.

In his new role, Kshitij Sarup will lead the architecture, design, and construction fraternity for Havells India Limited, spanning various product categories and business units.

Prior to this, Kshitij Sarup was the Head of Marketing - Plywood & Allied Business at Greenlam Industries Ltd.

This is his second stint at Havells India. Previously, he joined the company in September 2017 as Senior Manager of Marketing - Professional Lighting and was promoted to Assistant General Manager (AGM) of Marketing for Professional Lighting and Solar in April 2019.

In April 2020, he was elevated to AGM - Marketing, Consumer Lighting, Professional Lighting, Solar, REO Fans & Rural Channel and then as Deputy General Manager - Marketing for Consumer and Professional Lighting, Solar, REO Fans, and Rural Channel, from December 2021 to December 2022.

Kshitij Sarup is an integrated marketing specialist with rich experience in developing brand strategies that have impacted the business and products. He has led high impact marketing campaigns that have led to increased sales momentum.

Sarup’s expertise lies in advertising, public relations, brand management and working with both traditional and new media to communicate effectively. He has led teams for business analytics and data mining to decide on best mix for marketing efforts.