Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

by exchange4media Staff
Published - Dec 1, 2018 10:38 AM Updated: Dec 1, 2018 10:38 AM

It has been a busy week with two of our events scheduled one after the other, the Indian Marketing Awards in Delhi and the exchange4media Conclave South in Bengaluru, both concluding as a grand success.

The news of the week was WPP announcing that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. 

The week also saw the sad demise of CNN News18 Managing Editor, Radhakrishnan Nair. Many tributes flowed in from industry veterans and Nair's colleagues praising him for being a professional father.

The past week also saw several appointments, MediaCom appoints Christine Fang as Global CFO, Havas India appointed Bobby Pawar as Chairman & Chief Creative Officer, Walt Disney Company named Mahesh Samat as APAC Head of Consumer Products Commercialisation, among others.

In the advertising world, the ad that has been the talk of the town is the campaign by Birla Aerocon Pipes. The green building solution brand has leveraged desi cultural nuances just right leaving Indians very amused. 

During the week, we also featured interesting interviews and analytical pieces perfect for your weekend read. Below you'll find a handful of the best headlines we published this week, click on them for more:

WPP to merge J Walter Thompson with Wunderman

CNN News18 Managing Editor Radhakrishnan Nair is no more

Influencer marketing is broken, can we fix it?

Shamsher Singh to head Republic TV’s soon-to-be-launched Hindi channel

MediaCom appoints Christine Fang as Global CFO

Havas India appoints Bobby Pawar as Chairman & Chief Creative Officer

Walt Disney Company names Mahesh Samat as APAC Head of Consumer Products Commercialisation

Reckitt Benckiser calls for media pitch worth Rs 450 crore

What's in a name?: A lot, says Birla Aerocon's hilarious ad

Snapchat Kicks-Off India Story

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