e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

by exchange4media Staff
Published - Aug 5, 2017 7:48 AM Updated: Aug 5, 2017 7:48 AM


The week from July 31 to Aug 4 started with a spotlight on whether a Facebook-Google duopoly portends a warning for publishers, given the pervasive nature of both these platforms in our daily lives. It is estimated that nearly 70% of all digital revenue in the US is accounted for by the two. In India, sources indicate it to be around 60%. As July drew to a close, we took a closer look at ad spends and how they reacted to GST implementation. Mid-week saw the Tatas signing a 10-year sponsorship deal with Mumbai Marathon and the promise of a brand new avatar of Mumbai’s most popular marathon. As the week progressed, we dove into Pro Kabaddi League and its multi-crore worth and revenue potential. The week concluded with a recap of top five ads that became all the rage on social media in the recent past.


Here’s a recap:


Is a Facebook-Google duopoly a warning for news publishers?


http://www.exchange4media.com/spotlight/is-a-facebook-google-duopoly-a-warning-for-news-publishers_69894.html


 


Ad-spends see minor short-term decline due to GST


http://www.exchange4media.com/gst@e4m/ad-spends-see-minor-short-term-decline-due-to-gst_69913.html


 


Mumbai Marathon will witness a new avatar with Tatas: Vivek Singh, Joint MD, Procam International


http://www.exchange4media.com/marketing/mumbai-marathon-will-witness-a-new-avatar-with-tatasvivek-singh-joint-md-procam-international_69935.html


 


Game on: How much is PKL worth? Rs 200 crore?


http://www.exchange4media.com/marketing/game-onhow-much-is-pkl-worth-rs-200-crore_69957.html


 


Five ads that became social media gold


http://www.exchange4media.com/advertising/five-ads-that-became-social-media-gold_69980.html

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