Percept Profile bags PR mandate of Red Mango

Percept Profile will plan and execute 360 degree PR activities for Red Mango, thus positioning it as the game-changer product offering in the Indian market

e4m by exchange4media Staff
Updated: Feb 9, 2012 7:19 AM
Percept Profile bags PR mandate of Red Mango

After entrusting its brand and creative duties to IBD India, Red Mango has assigned its PR mandate to Percept Profile.

Red Mango, the frozen yogurt and smoothies’ chain in the US, has already been established as a healthy food option in many countries. It offers 100 per cent natural, non-fat and low fat, kosher and gluten-free frozen yogurts fortified with pro-biotic and is vying to create a niche for healthy food in the Indian food and beverage industry.

Percept Profile will plan and execute 360 degree PR activities for Red Mango, thus positioning it as the game-changer product offering in the Indian market.

Rahul Kumar, India Head, Red Mango, said, “Keeping the track record of excellent performance in mind, we finalised Percept Profile as the agency which will help us in creating a positive awareness of the brand in the country.”

On bagging the PR duties of Red Mango, Rahat Beri, COO, Percept Profile, said, “It’s a matter of immense pleasure and pride that we will be associated with the India launch of Red Mango, which is expanding its footprints in the field of food and beverage in the country. Adding a unique touch to product offerings, Red Mango caters to today’s diet conscious consumer who wants to eat well and stay well. We will definitely help Red Mango touch more consumers with our cutting edge PR activities and initiatives.”

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