Oppo appoints Nitin Yadav to lead its Public Relations division in South Asia

Prior to joining Oppo, Yadav served stints at Huawei Technologies and Vivo

e4m by Ruhail Amin
Updated: Sep 27, 2018 8:57 AM

Nitin Yadav, former Public Relations Manager at Huawei Technologies and Manager, Press Relations and Corporate Affairs, Vivo has joined Oppo Mobiles to lead its Public Relations in South Asia.

Both Oppo and Vivo have lately been in the news for their big media spends. According to some reports, the two Chinese Smartphone manufacturers allocated a combined sum of Rs 2200 crore for their marketing spends in 2017 alone. Both players are competing to have a dominant position in the smartphone market.

Yadav’s role also assumes significance since Xiaomi has emerged as a tough competitor to Oppo and has captured significant market share in the last one year. 
Oppo had 5.6% smartphone share in the first quarter of 2018, down from 9.9% share during a year earlier period, according to Counterpoint research. Xiaomi maintained its lead in Q1 with 31.1% market share, followed by Samsung (26.2%) and Vivo (5.8%).

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