Ogilvy PR beefs up APAC team with three senior appointments

Debby Cheung, Andrew Thomas & Kieran Moore will strengthen the agency’s PR leadership in Asia. Thomas will have additional responsibility for Ogilvy PR’s leadership in India

e4m by exchange4media Staff
Published: Oct 11, 2013 8:57 AM  | 3 min read
Ogilvy PR beefs up APAC team with three senior appointments

Ogilvy Public Relations has announced three appointments to its Asia Pacific management team, following the announcement that Scott Kronick has been appointed President and CEO of Ogilvy PR, Asia Pacific starting in January 2014.

Debby Cheung, currently Group Managing Director of Ogilvy PR, China and President of Ogilvy & Mather (O&M) Group, Shanghai has been named President of Ogilvy PR, China/Hong Kong. Andrew Thomas, currently Regional Director of Ogilvy PR, Southeast Asia, has been promoted to President of Ogilvy PR, Southeast Asia, with additional responsibility for Ogilvy PR’s leadership in India.  Kieran Moore, current CEO of Ogilvy PR, Australia will take on a broader role as Regional Director of Talent to lead the firm’s regional talent initiatives, including creating processes to attract, engage, reward and retain talent.

Commenting on the development, Scott Kronick, President and CEO-elect of Ogilvy PR, Asia Pacific said, “I’ve had the honour of working closely with these three colleagues under Steve Dahllof, the current President and CEO of Ogilvy PR, Asia Pacific. The four of us will join together to form a stronger and even more focused regional management operation for Ogilvy PR with the goal of ensuring clients receive first-hand senior management attention and counsel.”

“A region that covers 28 markets with more than 1,200 staff needs the breadth and depth of a strong leadership team, and that is what we have planned for Ogilvy PR in Asia,” said Paul Heath, Chairman of Ogilvy & Mather, Asia Pacific. “This structure is aligned with how we are organising ourselves throughout the region to focus our senior leadership attention on our people and clients in each of these markets. Debby, Andrew and Kieran are first-class and they round out a very strong PR team for us in Asia.”

Debby Cheung is a 23-year Ogilvy PR veteran. She takes on her new role as President of Ogilvy PR, China/Hong Kong beginning January 2014, while continuing her position as President of Ogilvy & Mather Group, Shanghai, a role that she has held for the past two years.

Andrew Thomas had joined Ogilvy PR in Singapore in 2005. Since 2010, Thomas has served as Regional Director of Ogilvy PR, Southeast Asia, a role that saw him managing the growth of a number of regional businesses with a specialty for providing crisis management counsel and media coaching to many Asia-based executives. Prior to joining Ogilvy PR, Thomas brought more than two decades of experience in the publishing industry, most notably at the International Herald Tribune in South Asia.

With more than 27 years of experience in public relations and corporate positioning in Australia and the UK, Kieran Moore is the current CEO of Ogilvy PR, Australia. Partnering with Kronick, Moore will continue her current role, and will also serve as the firm’s Regional Director of Talent.

The appointments will take effect from January 1, 2014. 

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Influencer Marketing has become central to the overall marketing strategy

ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts

By exchange4media Staff | Oct 16, 2020 1:21 AM   |   3 min read

ClanConnect

ClanConnect.ai, a self-serve influencer marketing startup for brands.The AI-driven influencer marketing platform is founded by Kunal Kishore Sinha, Co-Founder of Value 360 Communications), Sagar Pushp, Former Head of Digital Media at Cheil India), and notable filmmaker Anshai Lal. 

 

ClanConnect.ai aims to provide an AI-driven Influencer Marketing platform that helps brands in making their influencer marketing campaigns more data and result oriented. We spoke to the founders about the new venture and more:

 

Excerpts:

What was the thought behind this  entrepreneurial venture?

Working along with various brands for more than a decade now, we realized that this industry needed a certain amount of technology push. We also thought why influencers have not been able to organize themselves on to a platform where brands can actually benefit from the influencer marketing space. 

So, we started working on this idea and came up with something which can actually change the entire dynamics of influencer marketing. 

ClanConnect.ai aims to provide an AI-driven Influencer Marketing platform that helps brands in making their influencer marketing campaigns more data and result oriented. 

Tell us about the tech highlights of  ClanConnect?

ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts by bringing discovery, management, and performance analytics all in one system. 

Through targeted searches and customizable analytics, marketers are able to identify and partner with more relevant influencers. ClanConnect.ai offers 30 different parameters to quantify the suitability and reach of each influencer. ClanConnect.ai has introduced a structured process of selecting influencers for brands. It simplifies the interaction between all stakeholders through instant analytics, progress reports, campaign ROIs, and so forth to help everyone derive the necessary learnings.   

The platform further empowers smaller influencers to engage with larger brands, thereby democratizing the process for everyone. Setting the competitive aspects aside, ClanConnect.ai - the influencer marketplace- seeks to collaborate with all stakeholders, including individual influencers, talent hubs, agencies, and brands by bringing them onto a single platform.   

 How important has influencer marketing become for brands and for consumers? 

 Influencer marketing is driving the entire People to People marketing strategy for the brands. The reason it has become central to the overall marketing strategy.

Influencers are creating very meaningful conversations with their follower base which is helping brands create a relationship with the consumers at large. This relationship of trust can be effectively monetized. 



Celebrities have been making news for all the wrong reasons right now. How is it going to reshape the entire influencer marketing paradigm? 

Cricketers and Bollywood celebrities have always been part of the traditional advertising. Brands try to leverage the power of their reach. But, there are many brands that have ended their partnership with some of the celebrities who were in question for wrong reasons. There is a great opportunity for influencers beyond celebrities right now. 

Also, influencer marketing is increasing accessibility for smaller businesses. So, this industry will help the smaller ones to mobilize their businesses. Many small influencers and KOL (Key Opinion Leaders)  with a greater reach can make a livelihood out of this. Micro/nano influencers will become essentially important in the times to come. So, this will become an industry of its own, we are at a very nascent stage.

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Hotstar appoints Gopika Gulati as Communications & PR Lead

In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past

By exchange4media Staff | Dec 9, 2019 9:05 AM   |   1 min read

Gopika Gulati

Hotstar appoints former UNESCO Communications Consultant Gopika Gulati as Communications and PR Lead.

Gulati will be leading PR and communications for Hotstar’s AVOD (Advertising based Video on Demand) division which includes flagship properties like IPL, corporate and tech PR. In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past.

Gulati holds an MBA in Communication Management from Symbiosis Institute of Media & Communication, Pune and a Bachelors in History from Jesus & Mary College, Delhi.


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Hindustan Coca Cola Beverages appoints Mukund Trivedy as Head of Communications

Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade

By exchange4media Staff | Jul 16, 2019 8:38 AM   |   1 min read

Mukund Trivedy

Hindustan Coca Cola Beverages has appointed Mukund Trivedy as Head of Communications and media relations. Prior to this role, he was associated with SRF Ltd. as Head of Corporate Communications where he served almost a decade long stint.

Trivedy was also associated with SAIL for over 13 years where he was working as Sr. Manager Corporate Communications. He is also the founder of communications start-up-- Straight Drive.

Trivedy is the alumni of the prestigious Management Development Institute and has an MBA in Marketing.

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Amazon appoints Suruchi Jajoo as Manager, Public Relations

Prior to this role Jajoo was working as Director of Strategic Initiatives, Gutenberg LLC.

By Ruhail Amin | May 22, 2019 9:43 AM   |   1 min read

Suruchi Jajoo

Suruchi Jajoo, former Director of Strategic Initiatives, Gutenberg LLC has joined Amazon as Manager, Public Relations.

Prior to joining Gutenberg, Jajoo was associated with Urban Ladder for over 4 years. She joined Urban Ladder in 2013 and her last role was as Head of Strategy Communications. She has also served stints at Myntra and Telenor India.

Jajoo holds a Master’s degree in Strategic Communication from Columbia University and a Bachelor’s degree from Bangalore University.

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L&T appoints Yuvraj Mehta as Head of Brand Management & Communications

Mehta moved on from GMR after serving a four year stint with the group.

By Ruhail Amin | Feb 8, 2019 8:12 AM   |   1 min read

Yuvraj Mehta

Yuvraj Mehta, former Group Head, GMR Communications has joined L&T as Head of Brand Management & Communications. Mehta moved on from GMR after serving a four-year stint with the group.

Prior to GMR, he was working as Group Head & VP, Corporate Communications at Reliance Infrastructure Ltd where he served a long stint of over seven years.

Mehta has also been associated with Samsung Telecommunications Ltd as Head of Corporate Communications from 2006-08. He holds an MBA from KIIT School of Management and BSc from Calcutta University.

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Surabhi Patodia of Ola joins Practo as Head of Communications

Patodia served over three years at Ola as Senior Manager, Corporate Communications & PR

By Ruhail Amin | Feb 8, 2019 8:20 AM   |   1 min read

Patodia

Surabhi Patodia, former Senior Manager, Corporate Communications & PR at Ola has joined healthcare platform Practo as Head of Communications.

Patodia started her career in Communications with Adfactors PR, where she helped companies going to IPO with their communication plans. She then went on to be a part of Text100, India's premier Technology PR agency, where she worked with brands like Lenovo, Tata Power Solar, to name a few. She joined Ola in 2016, and was instrumental in building a strong narrative for the brand, across India and International markets.

Patodia holds PG Diploma in Public Relations & Corporate Communications from the Xavier’s Institute of Mass Communications, Mumbai and Bachelors in Business Administration from BIT, Mesra.

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IndiGo appoints Chhavi Leekha as Director, Corporate Communications & Brand Reputation

Prior to this role, Leekha worked with Nokia India as Head of Marketing and Communications

By Ruhail Amin | Jan 29, 2019 8:08 AM   |   1 min read

Leekha

IndiGo airlines, part of InterGlobe Aviation Ltd, has appointed Chhavi Leekha as Director Corporate Communications and Brand Reputation. Prior to this role, she worked with Nokia India as Head of Marketing and Communications. Her role included setting the direction and leading Nokia's marketing strategy, demand generations, brand strategy, event management, advertising, external/internal communications, corporate affairs &CSR.

Leekha has also worked with Uber India as Consulting Director of Communications and also served a stint at Spice Global as Group President, Brand and Corporate Communications.

Leekha has completed her MBA from the prestigious Narsee Monjee Institue of Management Studies and BA from Shri Ram College of Commerce.

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