Edelman India strengthens senior leadership

Edelman India has appointed Vijay Sankaran to lead its digital practice, while Carolina James Bajaj will head the agency’s Mumbai office

e4m by exchange4media Staff
Published: May 23, 2012 9:18 PM  | 2 min read
Edelman India strengthens senior leadership

Edelman India has appointed Vijay Sankaran as Head - Digital (India) and Carolina James Bajaj as Associate Director, Mumbai office lead, further strengthening its senior leadership team.

Welcoming the two senior appointments, Robert Holdheim, Managing Director, Edelman India, said, “We are delighted to have Vijay and Carolina on board. They bring with them great entrepreneurial experience, team building capabilities and a fresh focus. Each will play a key role in implementing our ongoing India growth strategy.”

Based out of Edelman’s Mumbai office, Sankaran will lead the expansion of the firm’s digital offering. He has over two decades of experience in branding, advertising, digital and integrated communications. Prior to joining Edelman, Sankaran had worked with Nokia Siemens Networks as Head, Social Media. He has also worked with digital marketing agency Urja Communications.

On his new role, Sankaran said, “I look forward to building a full service digital capability under the Edelman India umbrella. Digital is now at the centre of communications strategy for brands and organisations. We need to help clients develop an integrated approach that ties in with larger business objectives.”

Bajaj’s 14-year experience spans the Corporate, Aviation, Real Estate, Sports, Tourism & Consumer verticals. She also spent nearly five years with the Wadia Group, where she led the Corporate Communications function across its businesses.

On joining Edelman India, Bajaj said, “With over 120 people, Mumbai is Edelman India’s largest representation. The growth within Edelman and the steady addition of clients signifies an impressive level of trust that is unique in today’s market.”

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