Crossword Bookstores appoints WizSpk as PR partner

WizSpk will also handle the PR mandate for The Economist Crossword Book Award 2012, which is in its eleventh year

e4m by exchange4media Staff
Updated: Sep 3, 2012 4:16 AM
Crossword Bookstores appoints WizSpk as PR partner

Crossword Bookstores has appointed WizSpk Communication as its PR agency. WizSpk will also handle the PR mandate for The Economist Crossword Book Award 2012, which is in its 11th year. WizSpk will assist Crossword in building brand equity and awareness.

On appointing WizSpk as its PR agency, Kinjal Shah, COO, Crossword Bookstore, said, “We are pleased to have WizSpk as our public relations partner and are sure they will contribute significantly to our business growth. It is important for us to connect with our customers continuously on all levels, and along with WizSpk we will work towards building a stronger brand and community for Crossword.”

Commenting on the win, Anuja Choudhary, CEO, WizSpk Communications, said, “Having worked with many leading authors and publishing houses in India, WizSpk PR team of media strategists are uniquely qualified to partner with Crossword to deliver some exciting PR campaigns. Our efforts will focus on building the brands image and implementing an innovative, consumer-driven and impactful campaign for the chain.”

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