Creative Crest administers PR activities for Linux Asia

Creative Crest is administering PR activities for Linux Asia 2004, a three-day exposition providing direct experience of Linux/OSS to any decision-maker (government, education or corporate). Participants include industry and technology gurus from international/national IT giants.

e4m by exchange4media Staff
Published: Feb 12, 2004 6:52 AM  | 3 min read
Creative Crest administers PR activities for Linux Asia

Creative Crest is managing public relation activities for Linux Asia 2004. Leading industry and technology gurus from international and national IT giants, including Intel, IBM, Oracle, Infosys, Wipro and Mindtree among others will share their vision and future plans. Apart from private companies, government organizations such as C-DAC, NIC and National Stock Exchange and industry bodies including MAIT, ASSOCHAM, CSI and PHD Chamber of Commerce and Industry are participating in the event.

“Our agency has been closely working with ‘Linux For You’ since it was launched. We have identified the unique requirements of companies providing solutions in Linux and open source software. A separate division has been formed to service Linux and open source clients,” says Kapil Rampal, CEO, Creative Crest.

“Linux and open source software is a relatively new concept. Commercial software vendors, such as Microsoft, have dominated the software market. Linux and open source software offers free installation, and can be used and modified for any business and personal application. Companies like Wipro, Infosys, IBM, Oracle and Sun use Linux and open source software as the foundation to build their products, services and solutions. Now Linux requires PR expertise to create awareness about it, and to promote the products and services,” continues Rampal.

The event will feature conferences on trends, deployment issues and case studies. It will also have a series of workshops on software development, system administration and handling migration from Windows(TM) platform to Linux platform. “Linux Asia provides an important vehicle for the open source community in India to share the latest in on-Demand and Linux based technologies, education, and implementations. IBM is proud to participate in Linux Asia,” says Mary Ann Fisher, Linux Program Office, IBM.

Linux Asia 2004 is being organized from February 11-13, 2004 at India Habitat Center, New Delhi. “Linux Asia 2004 is very timely because Linux is rapidly emerging as the dominant platform for the embedded industry,” says Dr. Singh, CEO, LynuxWorks, Inc. and Chairman, Embedded Linux Consortium.

Some of the tracks include eGovernance and Social Implications--How Linux/OSS can affect us socially; TrendZ--What are the latest technology trends in the Linux domain; Techies--How to handle Linux development and administration; and Enterprise--Why and how should the corporate sector start switching to Linux/Open Source.

Brian Behlendorf, Founder, CollabNet and Apache, referred to as the primary reason for the success of Linux, will speaking at the event. Key international speakers include Kaj Arnö, VP, MySQL (Sweden); Robin Miller, Editor,; Mary Ann Fisher, IBM; Dr. Inder Singh, CEO, Lynuxworks; Dr. Louis Suarez-Potts, Openoffice.Org; Dr. Mckay Motshabi, GM, R&D, State IT Agency (South Africa); Danese Cooper, Sun Microsystems; Shangyun Park, CEO, Hancom Linux, Korea and Robert Adkins, President, Technetra.

Indian speakers include V. Ramkumar, MD, Keltron; G M Shenoy, Sr VP, NSE IT; Manish Srivastava, SET Labs, Infosys; Harish Pillai, CTA, Red Hat; S. Janakiraman, President & CEO, R&D Services, Mindtree; Javed Tapia, Director, Red Hat India; L. Gopalakrishnan, CTO, Oracle India; Dr. Ajay Data, CEO, Data Infosys; and Dr P. Gopalakrishnan, Director, IBM Research Labs India.

The event is co-sponsored by the Centre for Development of Advanced Computing (C-DAC), LEGATO, Red Hat, IBM, Intel, Sun Microsystems, OSDN/, Data Infosys, KLA Uniline, BakBone Software, CollabNet and LynuxWorks.

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