Bangalore plays host to global PR heads

GlobalCom PR Network annual meeting brought together 25 overseas PR firm heads. The meeting discussed roadmap for Indian companies looking overseas

by exchange4media Staff
Published - Feb 13, 2012 5:17 AM Updated: Feb 13, 2012 5:17 AM
Bangalore plays host to global PR heads

GlobalCom PR Network, a global network of over 45 specialised public relations and communications firms across the globe, held its annual network meeting in India at Bangalore for the first time on February 9-10, 2012.

The annual meeting discussed global industry trends, strategy for the year ahead and also took policy decisions regarding the Network’s operations. The network meetings till this edition have been held only in Europe in Milan, Brussels, Lappland, Barcelona and Munich.

The two-day meet featured an interactive panel discussion attended by global corporate communication head of one of India’s leading biotechnology companies, global heads of marketing of two Tier II IT services players and the head of marketing of one of India’s largest digital marketing firms.

On choosing India as the venue for the meet, Ralf Hartman, Managing Director, Globalcom PR-Network NV, explained, “As one of the world’s leading independent communication agency networks, we often look to where the future lies, and unmistakably for any business, including the business of PR, Asia and its two giants – India and China – are key. Also, the rise of these two economies and others in the region has also led to a shift in the way one looked at business development with a growing number of companies from India and other countries in the region investing heavily in expanding overseas. This emergence of Indian multinationals is a key driver of the business and we needed to start somewhere in understanding and further engaging these key markets of future. Being here, meeting some of the potential prospects and getting a feel of the city and the country is a good start and we are happy to be in India.”

In his comments, Xavier Prabhu, Founder & CEO, PRHUB, the only affiliate of Globalcom PR Network in India, said, “Except for the ICCO conference held in Delhi a few years back, India, despite being one of the key growing markets for PR globally, has not had a congregation of this nature, where one witnesses heads of so many international PR firms. For us, this is a great opportunity to showcase the evolution of Indian PR firms and how they are as good as the best in any other market worldwide. Further, our teams here get an opportunity to listen to, interact with professionals from other markets and learn. We look forward to hosting the meet and ensuring it is an all around success with the delegates getting a true flavour of one of the world’s greatest cultures and fastest growing large economies.”

Founded in 2005, Germany-based GlobalCom PR-Network is among the world’s leading independent networks of full service PR and marketing communications agencies. The network currently has 45 partner agencies, who between them cover 60 countries worldwide. The network partners are spread across all member states of the European Union, besides Asia, Africa, Middle East, North and South America. The network partner agencies between themselves have over 1,300 experienced PR consultants.

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