PRHUB strengthens leadership team with key appointments

Aarif Malik joins as Vice President to lead Mumbai operations, Edriech D’Souza joins as Account Director for Mumbai and Seshadri Viswanathan joins as Associate Director in Bengaluru

e4m by exchange4media Staff
Updated: Jan 27, 2020 3:16 PM

PRHUB the independent, full-service PR and communication firm has announced three senior hires across Mumbai and Bengaluru. Aarif Malik joins as Vice President to lead the Mumbai operations and play a key role in national BD support. Edriech D’Souza again joins as Account Director is tasked with leading the Mumbai team on client delivery. Seshadri Viswanathan, last in a corporate communication role with Herbalife India, joins as Associate Director in Bengaluru to support in client delivery.

Commenting on the hires, Xavier Prabhu, Founder & Managing Director, PRHUB, said, “We are investing in a holistic strategy which includes us being of critical mass and profitable in Delhi, Mumbai and Bengaluru markets, extensive in-house capabilities and profitable presence in social, digital and content with a strong leadership team as the third pivot. These 3 senior hires are part of the third pivot in our holistic strategy and we have few more due – one in Delhi, one in social & digital and another in the organizational support area. Our intention is to complete those as well in the near future to have a complete senior leadership team encompassing all the markets and functions.”

Speaking on his new role, Aarif Malik, Vice President, PRHUB said, “Joining PRHUB at a time when it’s in an exciting growth phase is a great opportunity. And in the initial weeks here find the culture and people to be highly professional and warm. Look forward to playing my role in fueling that growth further particularly in Mumbai.”

Aarif Malik - Vice President, has 20+ years of PR and issues management experience in India and the Middle East for clients across industries. He comes in with extensive, wide-ranging proficiency in strategic counselling and advisory, media relations, crisis management, campaign planning, and execution.

Edriech De Souza, Account Director – Mumbai has 20+ years of PR, media relations and crisis management experience. He comes in with a strong media connections in Mumbai and experience of handling clients across sectors like banking, insurance, mutual fund, IT, healthcare, Gems & Jewellery, infrastructure, real estate, etc.

Seshadri Viswanathan, Associate Director - Bengaluru comes in with 20 years of work experience in Advertising, PR and Corporate Communication. His expertise areas include – External & internal communication, events, videos, spokesperson image management, CSR and content writing.

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