Media Mantra bags PR mandate for cryptoassets trading firm Unocoin
The PR activities will be conducted by Media Mantra’s head office in Gurugram
Media Mantra has been awarded the PR Mandate of Unocoin, a trading platform, which enables Indians to buy, sell, store, use and accept bitcoins.
Media Mantra won the account in a multi-agency pitch and will be looking after the communication programme for the brand with a strategic PR approach. They will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand.
On the new partnership, Sathvik Vishwanath, Co-founder & CEO at Unocoin said, "We are quite excited to onboard Media mantra as our strategic brand communication partner. Our business model revolves around trading of Crypto-currencies, a concept which needs to be portrayed effectively among the Indian audiences and with this partnership we feel that we can portray our brand image & its services to our end consumer and key stakeholders in a more precise manner.”
Speaking about the strategic agreement, Udit Pathak, Founder and Director, Media Mantra said, “We are looking forward to this new strategic alignment with Unocoin and expect to meet and exceed the mandate entrusted to us by the brand. Our primary goal will be to develop a compelling PR campaign around the brand which will establish a recall value in the stakeholders mind and will level it to newer heights.”
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