Mavyn appoints Arun Arora as Director, Strategy and Communications

With over 30 years of rich industry experience across diverse sectors, Arora will drive strategy and communications, and help accelerate company growth

e4m by exchange4media Staff
Updated: Dec 3, 2019 4:04 PM
Arun Arora, Director, Strategy and Communications, Mavyn

Mavyn, one of India’s leading online digital trucking start-ups that provides a reliable and cost-effective solution to the transportation of goods, expanded its leadership team with the appointment of Arun Arora as Director- Strategy, and Communications. In his role, he will drive strategy and communications and will help the company accelerate its next phase of growth.

With over 30 years of industry experience, Arun has worked in diverse sectors like Automobiles, Infrastructure, Airport, Steel, Power, Mining, Hospitality, Oil & Gas and CSR. His expertise lies in the field of Strategy Planning, Marketing Communication, Advocacy, Corporate Affairs, Reputation and Stakeholder Management, Media, Branding, Advertising and Change Management.

Arun had earlier led Media & Communication at Vedanta Limited. He had also been associated with and contributed to establishing renowned corporate brands of organizations like Maruti Suzuki, GMR, JSPL, GVK, Cairn Oil & Gas to name a few, as part of the senior management. He is a recipient of various industry awards including the Power Brand Hall of Fame, Most Dynamic Corporate Communication Professional (2011), Indian PR Icon (2013) and ranked amongst the top ten corporate communications and top 100 PR professions in India in 2016.

“I am excited to join Mavyn and look forward to building on to the exceptional success it has achieved within a year of its operations. To join them at this transformative stage in their journey is a wonderful opportunity and I’m genuinely excited about what we can achieve together," said Arun Arora.

Mavyn, which aims to be India’s largest AI + Big data-based digital truckload platform in India by 2021, has been posting remarkable business growth since its inception. Currently, its transportation network covers 30 Districts and 512 routes.  It has almost doubled its shipments during the year. It is poised for exponential growth over the coming few years.

By the end of 2021, Mavyn aims to be the largest truckload platform in India with the number of shipments exceeding 10,000 per day. Some of its key customers include Amazon, Flipkart, Urban Ladder, HUL, Britannia, Pepsi, Kelloggs among others.

Speaking on the appointment, Sachin Haritash, Founder and CEO, Mavyn said, “We’re absolutely thrilled to welcome Arun to the business. It is an exciting time at Mavyn with the past one year having seen us grow exceptionally. With Arun’s wealth of experience, we hope to drive the company’s strategic planning and communication processes and transform the firm’s insight and strategy capabilities across both new and existing clients.”

The online digital trucking start-up recorded growth of over 100% this year, and plans exponential expansion during 2020.

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