Glad U Came secures PR mandate for Global India Couture Week’s Mumbai debut

The account was won following a multi-agency pitch

by e4m Staff
Published: Aug 12, 2025 5:58 PM | 1 min read

Glad U Came has been appointed as the official PR partner for Global India Couture Week (GICW) Season 6. The account was won following a multi-agency pitch. The win marks the agency’s foray into India’s most prestigious couture platform.

As GICW brings its landmark edition to Mumbai for the first time, Glad U Came will spearhead a 360° communications strategy, from designer visibility and celebrity dressing moments to influencer collaborations, red-carpet coverage, and impactful media storytelling across digital and traditional platforms.

Maddie Amrutkar, Founder & CEO, Glad U Came, said: “We are thrilled to partner with GICW for its Mumbai debut. This collaboration is a celebration of creativity, culture, and storytelling spotlighting couture while honouring the legacy of Indian craftsmanship.”

Satyajit Mohanty, Founder & Director, GICW, added: “Glad U Came’s deep understanding of fashion and sharp media instincts make them the perfect partner to help shape our narrative for new-age audiences.”

From managing designer visibility and celebrity dressing moments to creating impactful press releases, influencer collaborations, red-carpet media coverage, and strategic storytelling across digital and traditional platforms, Glad U Came will deliver a comprehensive PR and influencer marketing campaign for GICW Season 6. With its proven legacy of shaping conversations around fashion, beauty, and lifestyle, the agency brings unmatched flair and strategy to the table.