Garima Sharma named Director – PR, Marketing & Communications at ISMA

The Indian Sugar and Bio Energy Manufacturers Association (ISMA) has appointed Garima Sharma as Director – PR, Marketing & Communications.

In this leadership role, Sharma will be responsible for steering ISMA’s strategic communication, institutional reputation, public affairs, and stakeholder engagement agenda. She will work closely with government ministries, policy institutions, and industry leaders to strengthen ISMA’s role as a key voice in India’s clean-energy transition.

With nearly two decades of experience, Garima is a seasoned marketing and communications professional, having led diverse brand portfolios and large-scale campaigns across the media, corporate, and digital ecosystems. Her expertise spans branding, marketing strategy, public relations, events, digital transformation, and partnerships, with professional exposure across both Indian and international markets.

Garima’s career includes senior leadership roles at some of India’s most respected organizations, including India Today Group, The Times of India, TV9 Network, Myntra (formerly Jabong), HCL Infosystems, Timex Group India Limited, and Philips.

In her mandate at ISMA, Garima will focus on strengthening the association’s communication architecture and enhancing its role as a thought leader in India’s bioenergy and biofuels narrative. She will also lead strategic outreach to foster collaboration, advocacy, and public understanding of ethanol blending, sugar sector policy, and sustainable energy growth.

Commenting on her appointment, Garima said, “I am honoured to take on this leadership mandate aligned with India’s clean -energy vision. I look forward to contributing to ISMA’s mission with purpose and vision, leveraging my experience to strengthen the organization’s voice and narrative leadership within the evolving energy ecosystem.”

Throughout her career, Garima has forged high-value partnerships across politics, sports, entertainment, and culture, including the IIFA Awards, Jaipur Literature Festival, and major cricket and Bollywood properties at national and international levels, driving impactful alliances that blended marketing innovation with strategic storytelling and influencer engagement.

The transition to ISMA marks a natural progression toward contributing to India’s larger energy goals, bringing the extensive experience in strategic communications, partnerships, and brand visibility to support the nation’s clean-fuel transition and bioenergy leadership.