brand-comm Public Relations wins PR mandate for The Little Gym

The mandate covers strategic counselling and planning, media relations, advocacy, reputation management and thought leadership in the childcare and development space

e4m by exchange4media Staff
Updated: Jan 29, 2020 2:53 PM
brand comm

brand-comm Public Relations has won the corporate and brand communications mandate for The Little Gym, an enrichment and physical development centre for children in ages 4 months through 12 years.

This partnership will see brand-comm utilising its experience in the consumer and retail, education and childcare industry, garnered by over 21 years in the public relations space, to establish and build The Little Gym’s brand narrative in India.

The mandate covers strategic counselling and planning, media relations, advocacy, reputation management and thought leadership in the childcare and development space. Having worked with various leading brands in the category, brand-comm is poised to deliver excellence and quality to address the Little Gym’s requirements in the Indian market.

The Little Gym aims to showcase the need and importance of gymnastics as a means to build the confidence of children from a young age. Based on progressively structured classes and a positive learning environment that uses a gymnastics-based, non-competitive curriculum of learning and imaginative play, The Little Gym works towards building the relevant skills needed at each stage of childhood.

On the collaboration, Shriram Ramdas, Founder & CEO, The Little Gym, India said, “The brand has grown exponentially in the past few years and we are extremely delighted to bring brand-comm Public Relations on board to manage the brand’s reputation in India and work with them to maximise the brands’ impact. We are looking forward to a great partnership with them and are excited to communicate the brand’s purpose through some unique and exciting work.”

Speaking on the win, Sridhar Ramanujam, Founder CEO, brand-comm Public Relations said, “We are immensely pleased with our partnership with The Little Gym, a brand of international reputation and an extremely influential history in the child development space. With over 21 years of positive impactful work in the public relations space and building brand narratives, we have always sought to work with the biggest brands. This win is a testament to what we have achieved in the industry and we look forward to doing great work with the brand.”

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