91springboard appoints Pitchfork Partners as strategic communication consultant
Pitchfork Partners will oversee 91springboard's public relations, online reputation management and stakeholder engagement
91springboard, the coworking community and space provider, has appointed Pitchfork Partners as its strategic communication consultant after a multi-agency pitch. As a part of the mandate, Pitchfork will oversee public relations, online reputation management, and stakeholder engagement for 91springboard.
Launched in 2013, 91springboard is one of India’s fastest-growing co-working spaces. In a short span of seven years, the homegrown brand has expanded its footprint with 26 live and 2 in the pipeline co-working spaces in nine cities namely Mumbai, Navi Mumbai, Delhi, Gurgaon, Noida, Pune, Goa, Bengaluru, and Hyderabad. Pitchfork Partners will play a key role in sustaining and elevating the reputation built by 91springboard through a holistic communication plan that includes online as well as traditional media.
Speaking on the association, Chaitanya Kumar, Director of Marketing, 91springboard said, “91springboard is one of the longest-standing and established homegrown brands offering businesses of all sizes a trusted community that helps them grow not just on a professional level but on a personal level as well. Taking a ‘People-first’ approach is strongly rooted in our DNA. Today, as we stand in our current phase of growth, it was important to have a partner that understands our vision and crafts a strategic communication plan that enhances our reputation as India’s leading co-working community. We are confident that our partnership with Pitchfork Partners will help us scale new heights.”
“91springboard provides more than just a working space; it is an excellent platform for entrepreneurs and working professionals to engage and collaborate. Partnering with the pioneers of community engagement in the co-working sector is of great significance to us. We are delighted to work with 91springboard and assist them in achieving their business goals through strategic and insight-driven communication,” added Jaideep Shergill, Co-founder of Pitchfork Partners.
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