Varun Badhwar appointed Country Director of Ykone India

Varun Badhwar moves to Ykone after a stint at Condé Nast India

by e4m Staff
Published: Sep 2, 2025 9:57 AM | 1 min read

Varun Badhwar has taken charge as the Country Director of Ykone India, the luxury influencer marketing and events company with a strong global presence. His appointment marks a significant development in Ykone’s plans to expand its footprint in India’s fast-growing luxury and lifestyle segment.

Badhwar moves to Ykone after an accomplished career at Condé Nast India, where he worked closely with some of the world’s most iconic media brands including Vogue, GQ, Architectural Digest, and Condé Nast Traveler. Over the years, he led large-scale partnerships and projects that blended editorial creativity with commercial innovation, helping redefine how luxury audiences engaged with content in the Indian market.

A graduate of the Indian Institute of Management, Calcutta, Badhwar has built a reputation as a media and marketing leader who combines strategic acumen with creative vision. His professional journey has been defined by shaping content-driven partnerships, spearheading transformative campaigns, and playing a key role in positioning global brands for Indian consumers.

At Ykone India, he will focus on building the company’s luxury marketing narrative through high-impact influencer campaigns and bespoke brand experiences. The move underscores Ykone’s commitment to deepening its presence in India by strengthening leadership at the country level.