Naomi Yamakawa elevated to Country Managing Director for YouTube Japan
Prior to her elevation, Naomi Yamakawa held the role of Director, YouTube Marketing for Japan
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Published: Oct 30, 2025 10:58 AM | 2 min read
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- Naomi Yamakawa has been promoted to Country Managing Director for YouTube Japan, a role she announced on LinkedIn.
- In her new position, she will focus on growing YouTube's business in Japan while fostering sustainable partnerships with creators, users, and advertisers.
- Yamakawa previously served as Director of YouTube Marketing for Japan, where she gained insights into the local creator community and its impact on culture and economy.
- Gautam Anand, Vice President & Managing Director, YouTube Asia Pacific, expressed confidence in Yamakawa's leadership abilities and her understanding of the creator ecosystem.
Naomi Yamakawa has been promoted to the role of Country Managing Director for YouTube Japan, marking a significant milestone in her professional journey. She shared the announcement on LinkedIn, expressing her excitement about taking on the new leadership role. “I’m excited to announce that I am stepping into a new role as the Country Managing Director for YouTube Japan,” Yamakawa wrote, reflecting her enthusiasm for shaping the platform’s future in one of YouTube’s most dynamic markets.
In her new role, she will be responsible for growing YouTube's business in Japan in a exciting, sustainable and responsible way for creators, users and advertisers.
Prior to this, she held the role of Director, YouTube Marketing for Japan.
“For the past four years as the Marketing Director, I have been continually inspired by the incredible creativity and passion of our creator community in Japan. Witnessing firsthand the growth of this amazing ecosystem—and its profound impact on our culture, economy, and the daily lives of so many—has been a true privilege. My respect for our creators and partners grows every single day”, she added.
With her appointment, Yamakawa is expected to spearhead YouTube’s growth strategy in Japan, focusing on strengthening partnerships with creators, brands, and viewers.
Expressing delight, Gautam Anand, Vice President & Managing Director, YouTube Asia Pacific at Google, took to LinkedIn and said, “Thrilled to share this exciting news about Naomi Yamakawa stepping into the Country Managing Director role for YouTube Japan".
"Naomi is the perfect fit to lead our next chapter, bringing a deep understanding of the creator ecosystem, the music industry, and our users. Japan is already one of the world's most developed creator economies, and we are confident her leadership will accelerate our growth", he added.
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