Amazon veteran Edouard Dinichert named Criteo’s Chief Customer Officer

Criteo has named Edouard Dinichert as Chief Customer Officer, effective December 1, 2025. Based in New York City, he will report directly to CEO Michael Komasinski and oversee global sales and operations for Criteo’s Performance Media business.

“Criteo has spent two decades delivering measurable performance, and in doing so, has become a unifying force for advertising and commerce,” said Dinichert. “With its global reach and innovation in AI and data insights, the company is uniquely positioned to connect every part of the commerce journey. I’m thrilled to join the team and help drive Criteo's next wave of growth with our clients and partners.”

Dinichert brings over 20 years of experience leading global revenue organizations that integrate creativity, data, and performance. He most recently served as Chief Revenue Officer at TripleLift and was part of the three-member team leading the Office of the CEO from July 2024 to January 2025.

Earlier in his career, Dinichert spent more than 10 years at Amazon, where he launched and led Amazon Advertising in France and later built its global Ad Tech Sales & Services organization, covering Amazon DSP, Amazon Ad Server (formerly Sizmek), and Amazon Marketing Cloud adoption and growth. Collaborating closely with AWS and cross-functional teams, he developed privacy-aware solutions that integrated CRM, media, and analytics, while promoting API-first innovation with agencies and partners.

“As we continue to expand the reach and impact of performance media globally, Edouard’s leadership will be instrumental in accelerating customer growth,” said Michael Komasinski, Chief Executive Officer at Criteo. “His deep experience in scaling data-driven organizations and driving commercial excellence will help accelerate our momentum and deliver greater value for our clients and partners worldwide. As a dual French and Swiss national, Edouard also brings a truly cross-market, cross-cultural perspective that reflects Criteo’s European roots and global ambitions.”