LVMH appoints Hector Muelas as Chief Brand Creative Officer of Louis Vuitton
Hector Muelas's new role will be effective November 1, 2026
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Published: Oct 28, 2026 1:44 PM | 1 min read
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- LVMH has appointed Hector Muelas as Chief Brand Creative Officer of Louis Vuitton, effective November 1, 2026.
- Muelas will report to Damien Bertrand, Deputy CEO of Louis Vuitton, and will oversee brand campaigns, creative execution, and content production.
- His role includes defining the Maison's creative storytelling and ensuring consistency in its overall image across all platforms.
- Muelas has over 20 years of experience in culture and brand building, with previous leadership positions at RIMOWA and Tiffany & Co.
LVMH has announced the appointment of Hector Muelas as Chief Brand Creative Officer of Louis Vuitton. The new role will be effective November 1, 2026. Muelas will report to Damien Bertrand, Deputy Chief Executive Officer of Louis Vuitton.
In his new role, Hector Muelas will define and steer the Maison’s creative storytelling across all touchpoints, ensuring consistency in its overall image. He will oversee all brand campaigns, creative execution and content production.
Working closely with Louis Vuitton’s business units, regions and creative talents, he will be responsible for further strengthening the Maison’s desirability, cultural resonance and connection with clients worldwide.
“I am delighted to welcome Hector to Louis Vuitton. Our ambition is to give the Maison an ever more consistent and distinctive expression, reflecting its creative boldness. Together with our teams, Hector will bring this ambition to life through our campaigns and content, strengthening the connection we share with our clients around the world”, commented Damien Bertrand.
Hector Muelas brings over two decades of international expertise in culture, storytelling, and brand building, highlighted by key leadership roles at RIMOWA and Tiffany & Co.
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