Katja Anette Brandt appointed CEO of dentsu Germany & Media Practice Lead - Central Europe

Katja Anette Brandt has been appointed as Chief Executive Officer (CEO) of dentsu Germany & Media Practice Lead, Central Europe. In her new role, she will report to Sławomir Stępniewski, CEO of Dentsu Central Europe, and will join the Central Europe Executive Team.

Effective September 1, 2025, she will assume responsibility for all business in Germany and also assume the additional role of Media Practice Lead for Central Europe.

 "Katja brings valuable experience and a close connection to our strategic direction – she is close to customers and employees, places great value on transparency and collaboration, and thus fully embodies our culture and values. Her in-depth expertise in media and marketing, her strong desire to shape things, and her proven track record of success in transformation and partner-based customer management make her the ideal fit for the next phase of our company's development. I am delighted to welcome Katja to the dentsu management team and am convinced that she will contribute fresh ideas and vision to our strategic development in Central Europe – for our employees, our customers, and our business," says Central Europe CEO Sławomir Stępniewski.

With over 30 years of experience in the marketing and media agency business, Katja Brandt brings extensive expertise as an entrepreneurial leader and proven change agent. With a keen entrepreneurial flair and the conviction that high-performing teams are the key to success, she has achieved sustained success in a wide variety of industries. Her career includes positions at Benckiser, Europcar, Volkswagen AG, Publicis Media (Optimedia), dentsu (Vizeum Group), and most recently, eight impactful years at Mindshare DACH.  

"I am very much looking forward to returning to dentsu, one of the world's leading companies for integrated growth and transformation. Dentsu focuses on innovative, results-driven solutions with media at its core – supported by strong, seamlessly integrated competencies in creativity, brand management, and customer experience. I particularly value dentsu's vision and ambition to play a pioneering role in "people-centric transformation," which extends into our society and places people – both customers and employees – at the heart of everything we do", Katja said.

"It is precisely this approach and these convictions that are the driving force and starting point for my new role in Germany and Central Europe. I see it as a special opportunity to lead one of dentsu's most important markets in Europe – especially now, in a time full of new challenges. Together with our strong team in Germany and my colleagues in Central Europe, I want to achieve sustainable, impactful results for our clients and further drive dentsu's competitiveness and growth," she added.