Junghee Kim appointed Head of Marketing for South Korea at Chagee
Junghee Kim is a consumer-focused strategic brand leader, highly experienced in global brands like McDonald's & Unilever
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Published: Aug 19, 2025 12:55 PM | 1 min read
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Junghee Kim has joined Chagee as Head of Marketing for South Korea. The news of her appointment was shared by Eugene Lee, Chagee’s CMO for APAC.
With extensive experience in brand strategy, digital marketing, and consumer engagement, Kim is set to drive Chagee’s growth in the region by strengthening its presence and expanding its customer base. Her leadership will focus on innovative campaigns, market-specific strategies, and building stronger connections with South Korean consumers.
Commenting on her appointment, Eugene Lee said, “I’m pleased to welcome Junghee (Julie) Kim to the CHAGEE family as Head of Marketing for South Korea. She will be an invaluable asset as we plan towards the future, and I’m excited to be working closely with her once again now just in a different brand and capacity”, he added.
Junghee Kim is a consumer-focused strategic brand leader, highly experienced in global brands like McDonald's & Unilever. She has expertise in long & short-term business strategy development, positioning, product & menu development, insight-driven IMC development based on market & consumer research.
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