Harshil Karia and Sohil Karia buy Akshay Gurnani's shares at Schbang

Gurnani moves on from Schbang, embarking on a new entrepreneurial journey

by e4m Staff
Published: Mar 3, 2025 10:16 AM | 3 min read

Schbang announced a pivotal leadership transition that sets the stage for its next phase of growth. Harshil Karia and Sohil Karia have acquired the shares of Akshay Gurnani, marking a significant milestone in the company’s journey. This consolidation of leadership reinforces Schbang’s commitment to delivering excellence and innovation while accelerating its global ambitions.

Since its inception in 2015, Schbang has consistently raised the bar in the marketing and advertising industry, combining creativity, data-driven strategies, and technology-driven solutions to deliver transformative results. Over the years, Schbang has established itself as a trusted partner to industry-leading brands such as Pidilite, Jio, Castrol, L’Oréal Group, Tata Communications and many more. The company’s integrated approach and unwavering focus on client success have made it a standout leader in the creative space.

Harshil Karia, who has helmed Schbang since its inception, will continue to lead the company as its Founder, driving its mission of combining Indian creativity and MarTech excellence for global audiences. Sohil Karia will continue to strengthen Schbang’s offerings as Co-Founder and Chief of Digital Transformation.

“We’re immensely proud of how far Schbang has come and are excited about the opportunities that lie ahead,” said Harshil Karia. “Our focus now is on building a lasting legacy, driving transformative solutions for our clients, and establishing Schbang as a global challenger from India for the World.”

“Our leadership consolidation is not just about continuity—it’s about growth, ambition, and building a company that sets new benchmarks in the industry,” added Sohil Karia. “We remain steadfast in our commitment to delivering excellence in creativity, media, and technology while driving meaningful results for our clients.”

Reflecting on his journey, Akshay Gurnani shared, “It has been an incredible journey to witness Schbang grow from a startup to a global force in marketing and to reflect on what I have been able to achieve professionally over the last 10 years. I am immensely grateful for the meaningful relationships I have built with the team and clients over the years, as well as the business impact we have created. I am excited to embark on a new entrepreneurial journey. I am certain that Schbang will continue to grow and reach new milestones under the leadership of Harshil Karia and Sohil Karia.”

Schbang’s growth is supported by an expanding and experienced leadership team. New leaders include Umma Saini (Chief Creative Officer), Jitto George (Head of Brand Solutions and Schbang Motion Pictures), Dipshika Ravi (National Creative Director), Aditya Menon (Vice President, Strategic Management), Mukund Raina (EVP & Business Head, Schbang Delhi), Suketu Gohel (Senior Creative Director, Art), Amit Panhale (Vice President, Brand Solutions), and Eric Abraham (Associate Vice President, Brand Solutions). They join Schbang’s established leadership structure, which comprises over 35 experienced professionals across creative, media, and technology functions, ensuring that Schbang remains at the forefront of industry innovation.

On the international front, Schbang’s UK operations are spearheaded by Viren Chhabria (Head of Business Development) and Sarah Coles (Creative Director). The company’s acquisition of Addikt, now addiktSchbang, has further solidified its European presence under the leadership of Barry Schwarz and Koen Van Ovoorde. These developments exemplify Schbang’s vision of taking Indian ingenuity to the global stage while adopting the best international practices.