Fraser Castellino

The UB Group has appointed Fraser Castellino as Chief Operating Officer of the Group’s sports marketing business that currently includes sporting interests such as the Royal Challengers Bangalore IPL cricket team, McDowell Mohun Bagan football team, Kingfisher East Bengal football team, Kingfisher Force India Formula One team, and Kingfisher Cricket Academy, Bangalore. Castellino will be responsible for all commercial, administrative and sponsor-promotion activities, whilst each team will retain its sporting management organisation as currently existing. The marketing divisions responsible for The UB Group’s brand association with such sporting activities shall remain unchanged. Commenting Castellino’s appointment, Dr Vijay Mallya, Chairman, The UB Group, said, “The UB Group has significant interests in various sports, and with the appointment of Fraser, we hope to significantly enhance the value of the sporting activities in which we currently have interests. The UB Group Companies ar

by exchange4media Staff
Published: Jan 30, 2009 7:43 AM | 1 min read

The UB Group has appointed Fraser Castellino as Chief Operating Officer of the Group’s sports marketing business that currently includes sporting interests such as the Royal Challengers Bangalore IPL cricket team, McDowell Mohun Bagan football team, Kingfisher East Bengal football team, Kingfisher Force India Formula One team, and Kingfisher Cricket Academy, Bangalore. Castellino will be responsible for all commercial, administrative and sponsor-promotion activities, whilst each team will retain its sporting management organisation as currently existing. The marketing divisions responsible for The UB Group’s brand association with such sporting activities shall remain unchanged. Commenting Castellino’s appointment, Dr Vijay Mallya, Chairman, The UB Group, said, “The UB Group has significant interests in various sports, and with the appointment of Fraser, we hope to significantly enhance the value of the sporting activities in which we currently have interests. The UB Group Companies are committed to building superior brand value using sports as an effective platform.”