Ekta Upadhyay gets additional marketing role at Devyani International

Ekta Upadhyay has stepped into an elevated position as Assistant General Manager – Head of Marketing for Costa Coffee, Airports Business, and New York Fries

by e4m Desk
Published: Aug 7, 2025 2:44 PM | 1 min read

Ekta Upadhyay has been given additional marketing role at Devyani International Ltd. She shared the news of her new role through a LinkedIn post.

In her new role, Upadhyay will lead Marketing for Costa Coffee and Airports business at Devyani International and will be responsible for strategizing and driving business growth with impactful campaigns. Driving brand growth and consumer experiences across high streets, malls, and airports — to creating innovative, consumer-focused campaigns and scaling new formats.

“I’m thrilled to step into an elevated position as Assistant General Manager – Head of Marketing for Costa Coffee, Airports Business, and New York Fries at Devyani International Limited! From leading marketing across 300+ stores, driving business transformation, to unlocking growth in the airports vertical and scaling new QSR brands like New York Fries — this journey continues to be both challenging and deeply enriching. Here’s to brewing bold ideas, building loved brands, and pushing boundaries together”, the LinkedIn post read.

Prior to this, Ekta Upadhyay held the role of Assistant General Manager- Head of Marketing for Costa Coffee India (Devyani International).