Anup Govindan joins Viacom18 Sports as Chief Revenue Officer
Govindan will report to Viacom18 Sports CEO Anil Jayaraj
Anup Govindan, former EVP & Head of Ad Revenue at Star Sports, has joined Viacom18 Sports as Chief Revenue Officer. As the head of the revenue function, Govindan will report to Viacom18 Sports CEO Anil Jayaraj.
Viacom18 Sports operates three sports channels Sports18 SD, Sports18 HD, and Sports18 Khel. Recently, it acquired IPL digital rights for Rs 23,758 crore. It also holds rights to NBA, Ligue 1, LaLiga, and Serie A, alongside action from the BWF and ATP tours.
During his nine-year stint at Star Sports, Govindan handled ad sales for multiple national and international sporting properties, including ICC, IPL, Olympics, FIFA World Cup, Bundesliga, Indian Super League, Wimbledon, Australian Open, and Pro Kabaddi League among others.
Incidentally, Govindan took over as Head of ad revenue at Star Sports following Anil Jayaraj's exit in July last year. He joined Star Sports in July 2013 as SVP & National Advertising Sales Head.
Prior to Star Sports, he was Senior Director of Advertising Sales at ESPN Star Sports (ESS), the erstwhile JV between Walt Disney and 21st Century Fox. Apart from Star Sports and ESS, he also had stints at Sony and UTV as Group Manager and Manager Advertising Sales respectively.
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