Anjali Atha joins KSS Ltd as Business Head

With a cumulative experience of over 15 years in the M&E sector, Atha enjoys expert domain knowledge in marketing, acquisitions, liaisons and integrations

by exchange4media Staff
Published - May 14, 2018 6:11 PM Updated: May 14, 2018 6:11 PM

Media and entertainment conglomerate, K Sera Sera Ltd. (KSS Ltd.) headed by Mr. Satish Panchariya as Group Chairman, has appointed Ms. Anjali Atha to its senior leadership team as part of its global expansion plans. The Mumbai-based firm which has over two decades of credibility and operations in India, USA, Dubai and Europe, will heavily focus on movie funding/film financing and movie production this year.

Atha has previously handled the advisory and managerial duties for leading film personalities, Hrithik Roshan and Kangana Ranaut before assuming her new role at KSS Ltd. With a cumulative experience of over 15 years in the M&E sector, Atha enjoys expert domain knowledge in marketing, acquisitions, liaisons and integrations.

Anjali Atha who will take on a new role within KSS Ltd. as Business Head commented. “I am very excited about the opportunity to develop our global execution model and to deliver outstanding content in the entertainment diaspora.”

Adding on, Mr. Sanjay Panchariya stated, “Following our 2018 expansions plans, we are closing a record number of deals and will benefit from a new team to take it forward. Anjali is a very experienced and reputed advisor in the entertainment services space and is uniquely suited to lead KSS Ltd. in its next phase of
growth.”

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