Anand Krishna joins Curativity as Executive Vice President & Head of Business  

Curativity, a new-age digital creative-marketing ecosystem,  has begun its next phase of growth by announcing the appointment of Anand  Krishna as Executive Vice President & Head of Business of the platform vertical. 

With over  two decades of experience driving growth across large corporations, digital-first ventures, and entrepreneurial journeys, Anand joins Curativity with a clear mission:  to build, scale, and create enduring value.  

Curativity was founded in August 2023 by Amer Jaleel and Virat Tandon with a vision to  offer a modern solution to the many challenges being faced by the agency model. It is a  managed marketplace that curates the right specialist independent talent for specific client  projects. 

Anand brings a powerful blend of P&L leadership, customer success, market  expansion, and digital innovation, having led key mandates at companies such as Mirum  India, Network18 Digital, Raymond Apparel, and more. Most recently, he served as Vice  President – Customer Success at Mirum India, where he led the digital mandate for  marquee clients across multiple sectors including BFSI, retail, healthcare and many more. 

“I have always been passionate about building—from businesses and teams to culture and  capability,” said Anand Krishna. “What drew me to Curativity is the founders’ bold vision  of creating the next-generation marketing ecosystem tailored for the Indian economy.  Today’s creative services landscape is fragmented and falling behind. Marketers are looking  for fast, flexible, and future-ready solutions—and that’s exactly what we are building at  Curativity.” 

At Curativity, Anand will lead business strategy, revenue growth, client partnerships, and  strategic expansion into new markets and verticals. He will also play a critical role in  shaping the firm’s integrated offerings across marketing, experience design, technology,  and business transformation. 

“We are thrilled to have Anand join us at Curativity.” said Virat Tandon, CEO & Co founder of Curativity. “He brings a rare mix of hands-on business leadership and a deep  understanding of how marketing is evolving. As we build a new kind of marketing  ecosystem—one that’s fast, flexible, and future-ready—Anand’s energy and experience will  be invaluable in taking us to the next level.”