ZEEL undertakes structural realignment of premium and regional clusters
Zee Café SD/HD has been re-aligned with & Flix SD/HD/& Prive HD while Living Foodz SD/HD has been integrated with the Hindi HD cluster
Zee Entertainment Enterprises (Zeel) has restructured its premium and regional clusters. In order to maximize the business potential of the English genre space, Zee Café SD/HD has been re-aligned with & Flix SD/HD/& Prive HD. Living Foodz SD/HD has further been integrated with Hindi HD cluster to strengthen and monetize the business opportunities in the premium segment.
Tushar Bansal, Executive Cluster Head- Sales, will manage the integrated bouquet of Hindi HD/Living Foodz SD/HD nationally.
Shweta Pai, National Head- Sales, will lead Zee Café SD/HD along with & Flix SD/HD/ & Prive HD.
Zee Punjabi has been added in the Regional entertainment bouquet.
In addition to his current portfolio as Principal Cluster Head- Sales of Zee Marathi SD/HD, Talkies SD/HD, Amagi, Yuva and Network Slots, Rajnish Gupta will also be responsible for Zee Telugu/Cinemalu, Zee Keralam and 24 Taas/Kalak.
Sanjoy Chatterjee, Principal Cluster Head - Sales, for Entertainment bouquet (Zee Bangla SD/HD/Bangla Cinema/Sarthak) & News bouquet (24 Ghanta/Odiya/Bihar & Jharkhand/Hindustan/Salaam/Rajasthan/Amagi-Regional News), will additionally be responsible for managing Zee Punjabi.
Subsequently, Manju Arora, National Head- Sales, Zee Sarthak will, also lead the national portfolio of Zee Punjabi and will report to Rajneesh Gupta. The Corporate team of Zee Sarthak will be responsible for Zee Punjabi as well.
Manoj Jagyasi, Executive Cluster Head - Sales of 24 Ghanta/24 Taas /Kalak/ Bihar & Jharkhand, Zee Hindustan, Zee Salaam, Zee Rajasthan & Amagi-Regional News, will also be responsible for Zee Odiya and Zee Bangla HD nationally.
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