Star gets 345 million viewers in two weeks of VIVO IPL 2019

The viewership figure is 14 per cent higher than last year, for the same period

e4m by exchange4media Staff
Updated: Apr 11, 2019 3:27 PM
Star IPL

Continuing the momentum from week 1, the action in VIVO IPL is getting hotter with every passing week. The first 2 weeks of the tournament had 345 million viewers tuning in from across the country, as per BARC data. This is 14 per cent higher than last year, for the same period. Television viewership delivered 29.8 million average impressions for the first two weeks, registering a growth of 21 per cent. 

Star’s strategy of creating customised feeds is paying dividends with growth in viewership across markets. While HSM grew by 24 per cent, in the South it grew at 15 per cent versus the similar period last year. Viewership in the kids’ segment has grown by 34 per cent, driven by the Super Funday feed on Star Gold. 

An exciting Super Over bowled by Kagiso Rabada, a best-ever bowling performance by Alzarri Joseph on debut, a hat-trick by Sam Curran and a match-winning 99 by Prithvi Shaw saw several ‘Game Banayega Name’ moments. These match defining performances catapulted these youngsters into the limelight and enthralled cricket fans.

#SelectDugout, a feed on Star Sports Select 1 & HD, saw Brian Lara make his debut on the feed. He joined a panel of experts from across the world that includes Graeme Smith, Kevin Peterson, Paul Collingwood, Brad Hodge, Dean Jones, and Scott Styris among others.

VIVO IPL is now set for a ‘Rivalry Week’ from April 14-21 as Dhoni vs Russel, Warner vs Pant, Buttler vs Ashwin, Bumrah vs Kohli and Dhoni vs Kohli contests continue on the Star Network.

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