Srini has been a force who balanced strategic brilliance with human touch: Gaurav Banerjee

His influence is deeply woven into the industry's foundation, and the path he has built continues to guide us, shared Gaurav Banerjee speaking about CVL Srinivas’ retirement

by e4m Staff
Published: Jan 27, 2026 12:42 PM | 2 min read

Gaurav Banerjee, MD and CEO, SPNI, has shared a heartfelt reflection on CVL Srinivas’ retirement, reflecting on Srini’s enduring impact on the Indian media and advertising ecosystem.

“In the fast-paced world of the Indian media landscape, Srini has been a steady force who balanced strategic brilliance with an unwavering human touch. His tenure at WPP wasn’t just about driving growth; it was about elevating the standard of leadership through grace, integrity, and a genuine commitment to people,” Banerjee told e4m.

“As he moves into this next chapter, we celebrate a legacy that redefined how we connect brands innovatively with the heart of Indian culture. Srini, your influence is deeply woven into the industry's foundation, and while your daily presence will be missed, the path you’ve built continues to guide us toward a more thoughtful future,” said Banerjee.

CVL Srinivas, Country Manager of WPP India, and one of the most influential leaders in the Indian advertising and media sector, will be retiring on March 31, 2026.

Srini is widely respected and admired for his leadership of the WPP group of companies in India, will be stepping down from his group role, which he assumed in October 2017. CVL Srinivas, fondly called as Srini by folks in the industry, has been with the Advertising & Media industry for 36 years.

Srini's leadership has been unmatched in the industry. He is known for his integrity and for his mentorship. WPP India has grown under his leadership, maintaining its lead in the Indian advertising industry by miles. Under Srini, a GCC for the WPP Group, has also been established in India.