Sony Pictures MD & CEO NP Singh to engage in a live chat with Kailashnath Adhikari today

NP Singh will talk about the organisation's 25-year-old journey and the future roadmap in the Visionary Talks series hosted by Kailashnath Adhikari, MD, Governance Now

e4m by exchange4media Staff
Published: Oct 23, 2020 9:09 AM  | 2 min read
Governance Now

As Sony entertainment celebrates its 25 years in India, Sony Pictures Network MD and CEO NP Singh will be speaking live at the Visionary Talks series hosted by Kailashnath Adhikari, MD, Governance Now on 23rd October at 5pm.

During the conversation, NP Singh will share about the organisation's journey and future roadmap. He will also talk about the success of SCAM 1992, which has turned out to be the game-changer for SONY LIV, and the OTT platform's future roadmap.

The Governance Now Visionary Talk series is a knowledge-sharing platform where industry stalwarts and thought leaders participate and discuss ideas that impact the business and the economy.

The upcoming Visionary Talk with NP Singh will focus on the media and entertainment business and how has the pandemic disrupted the dynamics. With markets opening up what is the way forward for the industry. Also, there will be invigorating conversations on the future of Television Broadcast and Cinema in India. Will it go hand in hand with OTT or cannibalise the television?

The M&E industry is sailing through the most challenging times. Being the President of the Indian Broadcasting Federation (IBF) for the last two years, Singh will touch upon NTO 2.0 and ad-cap matters and the future challenges of the sector.

Sony Pictures Networks is being recognised by the industry as one of India's Great Places to Work. He will share how to stay focused on inclusive workplace practices and his vision wherein the next five years, 50% of the organisation workforce will be women, people with disabilities or from the LGBT+ community.

The Visionary Talk will be broadcast live at Zoom and the YouTube Channel 'Happii Digital'.

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GroupM’s Motion Content Group to launch new show featuring India’s influential leaders

‘Jai Ho! Bharat Ki Anant Yatra’ is being launched in association with Google and Meta

By exchange4media Staff | Jan 25, 2023 10:09 AM   |   2 min read

GroupM

GroupM's Motion Content Group, in partnership with Google and Meta, is launching a new show, "Jai Ho! Bharat Ki Anant Yatra," in collaboration with Optimum Television.

The show, a tribute to the contribution that the Indian civilization has made to the world, takes viewers on a journey through India's past, present, and future.

"Jai Ho! Bharat Ki Anant Yatra" will feature some of the most influential and accomplished leaders from various fields in India, who are the baton holders of the country's culture and heritage.

The show will comprise 3 episodes for a duration of 1 hour each. It will be aired on Zee TV SD, Zee TV HD, Zee Cinema HD, & TV, Zee news, Hindustan.

The series will feature subject matter experts, historians, academicians, scientists as well as titans of Indian Industry such as Professor Yashwant Gupta, Centre for Radio Astrophysics; Dr Pratap C Reddy, Apollo Hospitals; Baba Ramdev, Yog Guru; Acharya Balkrishna, Patanjali; Professor Sunaina Singh, Nalanda University; Anil Shastri, Senior Leader of Indian National Congress; RS Sodhi, Former Managing Director, Amul; Prof V Ramgopal Rao, IIT Delhi; Professor Aral D Souza, IIM – Ahmedabad ; Dr Anil Bharadwaj, ISRO; Dr Subhash Chandra – Zee; Edward Luke-Financial Times; Sangeeta Gupta-Nasscom; Dileep Sanghvi-Sun Pharma ; G Ashok Kumar-National Water Mission on Stepwells; Salvador Lyngdohscientist on living root bridges; Deepinder Goyal- Zomato; Ruma Devi-rural entrepreneur; Motilal Oswal – Motilal Oswal Financial Services, Abhishek Singh, CEO, Digital India; Vikram Singh Bedi – MD Google cloud India.

The show is narrated by Sharad Kelkar and scripted by Prasoon Joshi. "Jai Ho! Bharat Ki Anant Yatra" will be available on Zee Network and can also be streamed on Google and Meta's platforms.

Ashwin Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, said, “We are thrilled to announce the launch of Jai Ho! Bharat Ki Anant Yatra. This show is a celebration of the stupendous journey of Indian Civilization and its contribution to the world. The show also looks into what the future holds for India as an economic and cultural world leader. We are proud to collaborate with Google Cloud and Meta to tell this inspiring story of India on the cusp of our Republic Day on January 26.

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Common equivalent metrics needed to compare efficiencies of TV & digital: Sam Balsara

Balsara, Chairman of Madison World, delivered a keynote address at e4m TV First conference

By exchange4media Staff | Jan 25, 2023 8:53 AM   |   7 min read

sam balsara

TV measurement is far more robust and methodological compared to digital platforms and unless industry has a common equivalent metrics, we can’t compare efficiencies of both the media, says Sam Balsara while speaking at the e4m TV first conference in Mumbai on Tuesday. 

Delivering a keynote session on the theme of the conference, ‘The power of Big Screen’, Balsara noted, “Each digital platform follows its own definition and standards on viewability, while Facebook counts a view if an ad is seen for three seconds, for Pinterest and Twitter, it's two seconds. On the other hand, TV measurement is far more robust. There is a common rating system that is used for all channels, and it has been established by the industry which combines advertisers, media owners and media agencies who decide what is view, how those views are to be measured and how they are to be reported.”

With so much variation amongst digital publishers and the gold standard used by TV, we need some equivalent metrics to make comparisons among digital publishers and TV channels to arrive at a metric for a multimedia plan, says Balsara. 

 

Declining attention span

Expressing concerns over declining attention span, Balsara said, “Goldfish is known not just for its beauty and smooth-fast movements but it is supposed to have a very low attention span as low as 9 seconds.” 

In a country of 1.3 or 1.4 billion, there are about 1.6 billion mobile phones of which one billion are smartphones, Balsara said, adding, “A lot of digital advertising is consumed on mobile. A recent Microsoft study established that the biggest casualty of mobile adoption has been attention span and it is now down from 12 seconds in 2000 to 8 seconds in 2015. It is even lower than the goldfish's attention span and today I'm sure in 2023 in India it must have gone even lower.”

 

Prof Nelson Field’s study

Balsara cited media researcher from Australia Professor Karen Nelson Field’s study that demonstrated higher the attention, higher the short-term advertising strength. “Another study demonstrates that 40 per cent brand awareness can be reached with only 600 GRPs for ads which are high in attention, but you would need 2,200 GRPs for ads that have low attention capability,” he noted. 

Balsara further noted, “Prof Nelson’s work on the relative impact of TV exposure versus digital exposure is rapidly gaining ground in many parts of the world now. Fundamentally she says three things: first, a significant relationship exists between attention and sales; second, there is a direct relationship between sales and video size; and third, larger the screen bigger the sales impact.”

“Recently my colleague Vikram met the global CEO of Nielsen in Bombay and his view was that screen size is not important, what is important is the context. But I tend to agree more with Professor Nelson. She has also written a wonderful new book titled “The attention economy and how media works”. 

Those of us who have read Byron Sharp's book and have been following it blindly, should read this book, Balsara advised. 

 

Viewablity 

According to Balsara, a necessary condition of attention is viewability, and it lies on three critical factors-first is coverage; the proportion of the screen that the ad covers, second is clutter (what else is going around the ad on the screen) and last is dwell time or the time for which one is exposed to the ad. 

“We all know that on coverage, TV and Cinema offer advertisers 100% coverage, but not all digital videos offer that. A study conducted as recently as August 2022 shows that as screen coverage increases, attention goes up disproportionately. If only half the screen is available to an ad, you get less than half the attention. So screen coverage, according to research, is a very important element of how well or how poorly an ad works,” he explained. 

“TV ends to score since at least when the ad is playing, the screen is clutter-free unlike in many formats of digital ads especially when you're scrolling your news feeds. There is a lack of standards followed by digital publishers for digital video. If a video ad is seen on the screen with 50 per cent of pixels for at least two continuous seconds, the mighty media rating council for video viewability standards says it can be counted as a view for the advertiser. We feel that two continuous seconds is just too low.”

Balsara noted that many studies even by digital publishers have shown that sales impact can begin to increase dramatically when the exposure increases beyond five seconds.

 

Some brands take lead on common standards

With so much variation amongst digital publishers and the standard used by TV, we need some equivalence metrics to make comparisons among digital publishers and TV channels to arrive at a metric for a multimedia plan, says Balsara. 

He added, “I'm sure experts will agree on the common equivalent standard. Many large advertisers have developed their own limited research belief systems in this area. It is very necessary to establish this equivalence metric with TV being the gold standard. My agency made one such attempt.”

A study which measures media channel efficiency puts online video at 22 per cent compared to TV’s 100 per cent, Balsara informed. 

We need to move from just reach to reach adjusted for attention metrics viewability. We have to recognize a basic attention metric, and given the multitude of definitions across digital publishers on what constitutes a view arriving at a viewability, equalization is very necessary. 



On connected TV

Balsara admits that linear TV is coming down and connected TV is emerging fast mainly because CTV offers us a unique benefit-the targetability of digital and the viewability of television. 

“Another emerging in TV's armor is that we now know the TV viewership is not equal even among every person in a defined target audience. About a third of that audience are underserved by any TV campaign. Google now gives us the option of choosing to target those live TV viewers. So you can meet the gap in your TV plan by adding digital video to reach the light viewers of television.”

According to Balsara, digital videos are growing, and usage along with its targetability option makes up for lower viewability. Besides, digital offers behavioral targeting. While this may not make sense for large mass brands, but for brands that want to appeal to narrow audiences or want to top up their mass campaigns, need to take a serious look at this. 

 

On media mix in complex world 

Media mix decisions have become very complex and seldom can you use only one medium alone as we used to do in the past. Besides, the era of one-size-fits-all is long gone.  The success of the media planner of today and tomorrow is going to be not how well he can deal with this complexity, but how he can reduce this complexity and draw simple home truths from all the complex data that is available. 

Balsara recalled Late Dhirubhai Ambani and his life trajectory from a petrol pump attendant to setting up one of the largest business conglomerates in India. “He was no big technocrat, had no big technology, but he had a sharp but simple mind. I believe his major strength was his ability to reduce complexity into simple actionable strategic points for himself.”

TV in India till today continues to be the staple medium for large mass brands. You can't beat TV for its brand building capability, its lowest costs per additional reach points, mass reach and high attention value, Balsara assured the audience. 

“Our commitment should be not necessarily to a medium but our commitment should be to increase the advertisers’ sales. It is the long-term interest of every media owner also,” he opined. 

 

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Viacom18 to merge JioCinema and Voot ahead of IPL: Report

The combined entity may also reportedly go in for a rebranding ahead of the tournament

By exchange4media Staff | Jan 24, 2023 3:54 PM   |   1 min read

viacom18

Viacom18 is set to merge its OTT platform Voot with JioCinema to stream IPL, say media reports. The combined entity will reportedly also go for a rebranding ahead of the tournament.

The network, which streamed the FIFA World Cup Qatar 2022, acquired the digital rights for the tournament at Rs 20,500 crore. While JioCinema was originally launched under the Jio Platform, it was approved for merger by the Competition Commission of India with Viacom on September 2022.

While Viacom's flagship OTT platform Voot streams the network's TV shows, JioCinemas works as an aggregator for content across broadcasters. The former under Voot Select is paid and the latter is a free service.

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Happening today: e4m TV First Conference and Prime Time Awards

The day-long conference will be followed by the ninth edition of e4m Prime Time Awards

By exchange4media Staff | Jan 24, 2023 8:42 AM   |   3 min read

TV First

The future of content is screening and television will continue to remain the best medium for brands to reach the masses. The long-term viability of television as an advertising medium and what marketers should be doing to take advantage of it is what needs to be thought about. To shed light on the growth and impact of television and to understand this resilient medium better, exchange4media Group is hosting the fifth edition of e4m TV First today, an all-day conference that talks about the dynamic television industry. The event will be held today in Mumbai. The presenting sponsor of the event is Times Network while Mediasmart is the co-partner.

The effectiveness of TV as an advertising platform is indubitable with its reach and popularity. As TV has the potential to reach a wider audience, advertisers consider TV as the most trusted medium that helps brands reach the target audience in a better manner. The theme of the day-long conference is ‘The power of Big Screen’. Industry heads will come together to discuss the future of the television industry with emerging technologies, new trends and business models.

The event will kick-start with a welcome address by Dr Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld, Founder-e4m. This will be followed by Fireside Chat between Anuj Poddar, MD & CEO - Bajaj Electricals Ltd and Dr Annurag Batra. After the engaging chat, Ajay Dang, President, Head - Marketing, Ultratech - Aditya Birla Group, will give a special address on the topic- ‘The Power of TV in Sports’.

A panel discussion will follow on the topic- ‘Television - The chosen destination for IPL viewing’ with panellists that include Anjali Krishnan, Head of Media, Mondelez India; Ajay Dang, President, Head - Marketing, Ultratech - Aditya Birla Group; Lalitha Nayak, Incharge - Marketing, NPCI and Nilesh Malani, CMO, Polycab.

After the panel discussion, Sam Balsara, Chairman - Madison World, would deliver a keynote address on the topic- ‘The Power of Big Screen’. Moving on to the panel discussion, the eclectic panel will share their thoughts on the topic- ‘Building Brands through TV - The Power of Big Screen’. The panellist includes Sambit Dash, Partner- RPSG Capital Ventures, Girish Hingorani, Head - Marketing & Ecommerce, Cooling & Purification Appliances Group, Blue Star Limited; Darshana Shah, Head- Marketing and Customer Experience - Aditya Birla Capital and Gaurav Dhawan, Chief Revenue Officer, Times Network. The session will be moderated by Dheeraj Sinha, CEO & The Chief Strategy Officer, South Asia, Leo Burnett; Chairman, BBH India.

After the panel discussion, Arun Iyer, Founder, Spring Marketing Capital, will share insights on the topic- ‘The Future of 30 Seconders’. The final session of the day will be a panel discussion on the topic ‘TV + Digital - An Advertiser's View’. The panellists include Jai Lala, CEO, Zenith India; Pradnya Popade, Head of Marketing and Communications – Samsonite; Samir Sethi, VP & Head of Brand Marketing - Policybazaar.com; Shilpa Desai, EVP & Head, Marketing-HDFC ERGO General Insurance and Punit Dharamsi, VP- Marketing, AMFI. The session will be moderated by Nikhil Kumar, Vice President, India & Southeast Asia – Mediasmart.

The e4m TV First Conference will be followed by the 9th edition of Prime-Time Awards, co-powered by ABP News and Shemaroo Umang as the Broadcast Partner.

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e4m TV First Conference and Prime Time Awards tomorrow

Experts to share interesting insights on the theme, The power of big screen

By exchange4media Staff | Jan 23, 2023 9:24 AM   |   3 min read

pta

The television industry is evolving with emerging technologies, new trends and business models. The sector is seeing a new era of how content is created and delivered to viewers. The future of content is screening, and the growth of streaming and on-demand services will only make TV bigger, and the best medium for brands to reach the masses. To explore the different aspects of this phenomenon and to understand TV better, the exchange4media group is organising the fifth edition of TV First, an all-day conference centred on the dynamic television industry. The event will be held on January 24, 2023, in Mumbai. The presenting sponsor of the event is Times Network while Mediasmart is the co-partner.

The effectiveness of TV as an advertising platform is indubitable. With its reach, popularity, resilience, and impact, advertisers consider TV as the most trusted medium. During the day-long conference, industry experts will share interesting insights on the theme- ‘The power of Big Screen’.

The e4m TV First Conference will kick-start with a welcome address by Dr Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld, Founder-e4m. This will be followed by Fireside Chat between Anuj Poddar, MD & CEO - Bajaj Electricals Ltd and Dr Annurag Batra. After the engaging chat, Ajay Dang, President, Head - Marketing, Ultratech - Aditya Birla Group, will give a special address on the topic- ‘The Power of TV in Sports’.

A panel discussion will follow on the topic- ‘Television - The chosen destination for IPL viewing’ where panellists would share insights on how brands leverage sports/IPL on TV and how TV as a platform helps build brands and achieve their objectives. The panellists include Anjali Krishnan, Head of Media, Mondelez India, Ajay Dang, President, Head - Marketing, Ultratech - Aditya Birla Group,  Lalitha Nayak, Incharge - Marketing, NPCI and Nilesh Malani, CMO, Polycab.

After the insightful panel discussion, Sam Balsara, Chairman - Madison World, would deliver a keynote address on the topic- ‘The Power of Big Screen’. Moving on to the panel discussion, the eclectic panel will share their thoughts on the topic- ‘Building Brands through TV - The Power of Big Screen’. The panellist includes Sambit Dash, Partner- RPSG Capital Ventures, Girish Hingorani, Head - Marketing & Ecommerce, Cooling & Purification Appliances Group, Blue Star Limited, Darshana Shah, Head- Marketing and Customer Experience - Aditya Birla Capital, Gaurav Dhawan, Chief Revenue Officer, Times Network. The session will be moderated by Dheeraj Sinha, CEO & The Chief Strategy Officer, South Asia, Leo Burnett; Chairman, BBH India.

Following the panel discussion, there will be standalone session by Arun Iyer, Founder, Spring Marketing Capital, on the topic- ‘The Future of 30 Seconders’. The final session of the day will be a panel discussion on the topic ‘TV + Digital - An Advertiser's View’. The panellists include Jai Lala, CEO, Zenith India, Pradnya Popade, Head of Marketing and Communications – Samsonite, Samir Sethi, VP & Head of Brand Marketing - Policybazaar.com, Shilpa Desai, EVP & Head, Marketing-HDFC ERGO General Insurance, Punit Dharamsi, VP- Marketing, AMFI. The session will be moderated by Nikhil Kumar, Vice President, India & Southeast Asia – Mediasmart.

The conference will be followed by the 9th edition of Prime-Time Awards, co-powered by ABP News and Shemaroo Umang as the Broadcast Partner.

To ensure you don't miss out on the key insights, click here to register:

https://bit.ly/3vWxq89

 

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2% drop in movie genre’s ad volume in 2022

According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022

By exchange4media Staff | Jan 21, 2023 8:34 AM   |   2 min read

tv

The movie TV channel genre has witnessed a marginal decline of 2.44% in ad volumes in 2022 as compared to 2021. In 2021, the genre witnessed 23% indexed growth as compared to 2018 and 13% growth as compared to 2020, according to TAM AdEx-Rewinding 2022 for Movie Genre on TV report.

According to the report, the highest ad volumes were observed in the quarters of July and September of 2022. Ad volumes in the genre increased by 5% between July and September 22 and April and June 22. While February 2022 had the lowest share of ad volumes in the genre, at 7.73%, October 2022 had the highest ad volumes in the movie genre due to the festive season.

Also, the year 2020 has the highest share of ad volumes of 23%, as there was no new content being created in other genres during Covid-19. The ratio of ad volume share for movie genre, among all the other genres, in 2022 was similar to 2018. 

The top seven sectors in the genre retained their positions for the years 2022 and 2021, with F&B and Personal Care/Personal Hygiene sectors accounting for 45% of the ad volumes. Meanwhile, the top 10 categories added 36% share of ad volumes. The Toilet Soaps category retained its first rank in 2022.

As per the report, during 2022, Mosquito Repellents saw the highest increase in ad secondages as compared to 2021, followed by Ecom-Wallets. In terms of growth, among Top 10 categories, Air Fresheners topped with the highest growth of 2.8 times. 

Throughout the years 2021 and 2022, HUL, Reckitt Benckiser, Cadbury India and Pond India held the top spots in the movie genre. Coca Cola India observed the highest positive rank shift in 2022 as compared to 2021. The top 100 advertisers accounted for 85% share of the overall movie genre advertising. Over 1200 advertisers were present on TV and over 40 advertisers advertised exclusively in movie genre during 2022. Advanced Hair Restoration India was the top exclusive advertiser in Movie genre. 

Over 3000 brands advertised on TV. Out of the top 10 brands, five belonged to HUL and four belonged to Reckitt.  The four brands entered in the top 10 list during 2022 as compared to  2021.

Meanwhile, regional movie channels had more than 50% share of ad volumes in 2022 while nationals had less. Regions channels’ share was 55% whereas the share of national channels was 45%. 

Hewlett Packard India and Kaleesuwari Refinery were leading exclusive advertisers on national and regional movie channels respectively during 2022.




 

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Disney Star India’s revenue up 38%

The company’s advertising revenue grew 57.09% to Rs 10495.51 crore

By Sonam Saini | Jan 20, 2023 7:19 PM   |   1 min read

disney star

The Walt Disney-owned Star India has reported an increase of 38.03% in consolidated revenue from operations to Rs 17,480.62 crore for the fiscal ended March 31, 2022 as compared to 12664.36 crore in the previous fiscal, according to the company's financial data accessed by business intelligence platform Tofler.

Total expenses for the company increased 40.72% to Rs 15, 652.92 crore from Rs11,123.81 crore. Net profit increased by 74.24% to Rs 1,421.27 crore in fiscal FY21-22, from Rs 815.72 crore in FY21.

The company’s advertising revenue grew 57.09% to Rs 10495.51 crore against Rs 6681.02 crore in FY21. Subscription revenue too grew by 11% to RS 6129.91 crore from Rs 5501.91 crore. The company earned Rs 829.56 crore from content rights licensing and Rs 25.64 crore from theatrical distribution of films.

The company's rights/program cost increased by 55.25% to Rs 10185.62 crore from Rs 6560.78 crore in terms of expenses. The payment of licence fees increased by 16.28% to Rs 914.25 crore from Rs 786.25 crore. Programming costs were Rs 261.80 crore as opposed to Rs 243.59 crore. The technical cost was Rs 166.47 crore as opposed to Rs 160.95 crore.

The company marketing and publicity expenses for FY22 stood at Rs 1,398.77 crore against Rs 1,152.29 crore. 

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