Republic Bharat goes on-air today
The launch of Hindi news channel is seen as part of the Networks strategy to tap into the massive opportunity that Hindi speaking market offers.
The much awaited launch date of Republic Bharat is finally out. The new Hindi channel and the first from the Republic Media Network stable will go on air from Saturday.
In a recent interview with exchange4media, Arnab Goswami, MD, Co-Founder and Editor-in-Chief of Republic TV, said that the move to launch the new venture is to disrupt the Hindi News space which according him has forgotten to report news.
“The launch of Republic Bharat is following what we are closing in on the 18 or 20 months of leadership of Republic TV. Any team that launches a new channel needs time to regalvanize itself before launching a big product.”
It has been more than 19 months since Republic TV was launched and now the addition of Hindi news channel is seen as part of the Networks strategy to tap into the massive opportunity that Hindi speaking market offers.
“Hindi is not a small market, it is a very large market and hence I need at this time to get my focus back on building a new product. Republic Bharat is not launched with an eye on the elections, elections happened to be happening at this point of time. The level of investments that we have made in technology, in people, in processes, and in the state of our operations, ensures that it is not election specific channel,” he added.
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