New shows of Zee TV and Colors boost GECs' viewership by 66% and 39% respectively: BARC @Week 6

Ahead of elections specific properties, news channels such as Aaj Tak, India TV and News18 India too improved their viewership ratings considerably

by exchange4media Staff
Published - Feb 21, 2017 8:07 AM Updated: Feb 21, 2017 8:07 AM
New shows of Zee TV and Colors boost GECs' viewership by 66% and 39% respectively: BARC @Week 6

Colors’ new reality show ‘Rising Star’ improved the channel’s ratings by 39 per cent. The GEC’s viewership on Saturday (February 4) between 21.00 and 23.02 (when the show was telecast) garnered 7.4 million impressions as against its previous four week average of 5.3 million impressions.

The first episode of Zee TV’s new show ‘Bin Kuch Kahe’ boosted the channel’s viewership by 66 per cent on Monday (February 6) to 1.2 million impressions from the previous four week average of 0.7 million impressions.

Aaj Tak saw it viewership grow by 24 per cent during the telecast of ‘Rajtilak Panch Pradeshon Ki Pariksha’ ahead of the elections. The channel’s viewership on Saturday (February 4), between 19.57pm and 20.49pm during the show, recorded 1.1 million impressions as against its previous four week average of 0.9 million impressions.

IndiaTV’s property ‘Chunav Manch Conclave 2017’ improved its viewership over the weekend (February 4-5). The channel’s viewership on Saturday grew to 21 million impressions from 15 million impressions of its previous four week average. Even on Sunday it recorded 18 million impressions as against its previous four week average of 12 million impressions.

Also interestingly, News18 India saw a spike of almost 63 per cent in its viewership, courtesy its show ‘Sabse Bada Dangal-Lapete Mein Neta Ji.’ The channel’s viewership on Saturday (February 4) between 17:57 and 18:59, when the show was aired, recorded 0.5 million impressions, as against its previous four week average of 0.3 million impressions, according to BARC data. 

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