New I&B Minister Prakash Javadekar woos broadcast CEOs and heavyweights
Media leaders display high optimism in Javadekar following his commitment to media freedom, affinity to the press and strong inclination towards reform in the field
As Prakash Javadekar took charge for Ministry of Information and Broadcasting, it brings a new hope to the media industry, currently mired in policy hurdles, implementation delays and controversies.
exchange4media spoke to media and broadcast leaders to gauge their reactions on the new I&B Minister, Prakash Javadekar.
Ashok Venkatramani, CEO, MCCS and VP, NBA said, “I am delighted to hear the news and would like to congratulate Prakash Jawadekar on his new role. He has always been a friend of the media and I sincerely hope that he would do all the necessary things, to maintain and build on this relationship. I also hope he would have a quick appreciation of the issues which we are facing as an industry so that we can collectively address them at the earliest.”
He also added, “We look forward to a meaningful and positive association in taking the industry forward.”
Sharing his thoughts over the appointment of Javadekar, Prasar Bharati CEO, Jawhar Sircar said, “Refreshing change to see a minister who is so open and warm to all, one who encourages debate and new ideas.”
On the first day the minister announced that he is committed to press freedom and there is no intention of regulating the media. Raj Nayak, CEO, Colors is expecting that minister will solve the issues of media and entertainment sector.
He said, “I would firstly like to congratulate the new Minister of Information & Broadcasting, Mr Prakash Javadekar on being awarded the ministry. As a party spokesperson in the past, Mr Javadekar has developed robust relations with the media and masses. This gives him the edge of constantly knowing the pulse of the people. He has long known to be an advocate of freedom of speech, which gives us hope that he will help expedite solutions to issues in the M&E sector.”
The minister is in the process of taking brief from his subordinates and will start working in depth within a week.
On Javadekar’s appointment as the new I & B Minister, Ritu Dhawan, MD & CEO, India TV said, “We welcome the new I & B Minister and anticipate a much needed rejuvenation for the industry that has been hit by sluggishness for some time now. We are quite hopeful that he will take a fresh note of what prevails & ails the Broadcast industry in general & News broadcasting in particular.”
“We foresee him positively working out solutions that are received well by all stakeholders.” She added.
Anurradha Prasad, MD and Chairperson, B.A.G Films and Media said, “I think he is not only a good professional but also a very good parliamentarian and human being. He understands media and interacts well with the media. He also understands the impact and importance of media.”
The minister has his plate full with issues like digitisation, ad cap, ratings, radio phase III looming large. It will be a challenging task for the newly appointed minister to overcome and resolve them.
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