KBC 14's new campaign 'Yeh Manch Hi Aisa Hai' celebrates its extraordinary contestants

The host of the show Amitabh Bachchan headlines the campaign

e4m by exchange4media Staff
Published: Oct 13, 2022 3:41 PM  | 2 min read
kbc

Sony Entertainment Television’s 'knowledge-based' game show, Kaun Banega Crorepati is in its 14th season, which will celebrate real heroes. The show has introduced the campaign - 'Yeh Manch Hi Aisa Hai' advocating how the esteemed platform has been a medium for contestants to put across their stories and proving how this ‘Manch’ is of the people, for the people, and by the people. 

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After commencing on 7th August, 'KBC 14' has seen immense fanfare with hot seat contestants like Ayush Garg from Delhi, the first 'Dhan Amrit' winner, Rupin Sharma, the heroic DGP of Nagaland, Rishi Rajpoot, the welder from Kanpur, Army Personnel Girish Tandon and of course the first Crorepati of the season, Kavita Chalwa, the sweet homemaker from Kolhapur, Maharashtra gaining huge popularity.

The show's host, Amitabh Bachchan, serves as the face of the campaign, which highlights how "Kaun Banega Crorepati," has always acted as an inspiration for those who wish to pursue their dreams and aspirations the same way that the contestants on the show do, giving hope to those who aspire to pursue success in life. KBC strives to promote knowledge and demonstrate the power of knowledge to viewers, making it different from other reality television shows. The "Ye Manch Hi Aisa Hai" campaign touts the contestants as a true representation of the idea of a vibrant, talented, and knowledgeable India. 


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Active subscriber base of Pay DTH up by 1.59% in Q3: TRAI

The total active subscriber base has increased from 65.58 million in September 2022 to 66.62 million in December 2022

By exchange4media Staff | Jun 1, 2023 8:34 AM   |   2 min read

DTH

The active subscriber base in the pay direct-to-home (DTH) industry has increased by 1.59%. According to the latest Performance Indicator Report (PIR) from the Telecom Regulatory Authority of India (TRAI), private DTH companies added 1.04 million paid active subscribers as on December 31, 2022 compared to September 30, 2022. 

Pay DTH has attained a total active subscriber base of around 66.62 million. This is in addition to the subscribers of the DD Free Dish (free DTH services of Doordarshan). The total active subscriber base has increased from 65.58 million in September 2022 to 66.62 million in December 2022. 

In terms of market share, Tata Play's share was 32.70% for the quarter. Bharti Telemedia's (Airtel DTH) market share was 26.35%, Dish TV had 22.36% market share during the quarter and Sun TV Direct TV had 18.59% market share. 


Cable TV Sector 

According to the report, as on 31st December 2022, there are 1748 MSOs registered with MIB. As per the data reported by MSOs and HITS operators, there are 12 MSOs & 1 HITS operator who have a subscriber base greater than one million. GTPL Hathway had the highest subscriber base of over 8 million followed by Siti Networks Ltd with over 6 million and Hathway Digital with over 5 million subscribers.

FM Radio Service 

Apart from the radio channels operated by All India Radio – the public broadcaster, as per the data reported by FM Radio operators to TRAI, as on 31st December 2022, there are 388 operational private FM Radio channels in 113 cities operated by 36 private FM Radio operators. 

As compared to the previous quarter, there is no change in the number of operational private FM Radio channels, cities and FM Radio operators. 

The advertisement revenue reported by FM Radio operators during the quarter ending 31st December 2022 in respect of 388 private FM Radio channels is Rs 427.18 crore as against Rs.385.86 crore in respect of 388 private FM Radio channels for the previous quarter.

Pay TV Channels

As per the reporting done by broadcasters in pursuance of the Tariff Order dated 3rd March 2017 as amended, out of 892 permitted satellite TV channels which are available for downlinking in India, there are 357 satellite pay TV channels as on 31st December 2022. Out of 357 pay channels, 254 are SD satellite pay TV channels and 103 are HD satellite pay TV channels.

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TV top choice for kids despite popularity of digital platforms?

Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging

By Aditi Gupta | May 31, 2023 8:42 AM   |   7 min read

kids TV

Television, it seems, remains the top screen choice when it comes to kids’ genre despite the growing popularity of digital platforms like YouTube and OTTs.

Speaking to exchange4media about the way kids consume content, especially during summer vacations, and how it impacts viewership and advertisers, experts from the television industry said children nowadays look for stories and conversations that are both relatable and engaging.

Uttam Pal Singh, South Asia – Head of Kids Cluster, Warner Bros Discovery, opined, “Currently, there is a notable trend in India, where OTT and TV co-exist. Despite the increasing popularity of digital platforms, TV remains significant, as 98% of Indian households have single TV.”

He said this makes co-viewing an essential aspect of viewership, particularly when it comes to kids' programming.

Quoting the KPMG's 2022 Analysis, Singh said TV penetration in India is estimated to reach 76% in 2026 compared to 70% in 2020, with TV-viewing individuals reaching 900 million.

“For kids, animated content rules both on television and on digital. However, TV has mass appeal and remains top choice for kids' entertainment, surpassing other options. Indian kids TV broadcasters are investing more on locally developed and produced content which reigns in popularity,” Singh said.

Expressing a similar viewpoint, Ronojoy Chakraborty, Head-Programming, Sony YAY!, shared, TV remains the top choice for kids, and as per a 2022 survey, about 57% of kids preferred watching TV while 33% watched both and only 10% watched content on just OTT.

“We released Searchlight 2022, a survey that we conducted in association with Kantar Research to understand the habits and preferences of kids better. As part of the research, we found that about 57 per cent of the kids surveyed preferred watching TV. Only 10 per cent watched content on OTT and 33 per cent watched both. 

“The way kids consume content has changed over the last several years owing to multiple reasons. However, when it comes to the kids’ genre, TV continues to be their screen of choice. As category leaders, we are consistently curating new concepts in content for kids to keep them entertained,” Chakraborty said.

He, however, said that Sony YAY! is adapting to the changing landscape by embracing digital strategies to take the experience beyond television.

Talking about the change in the way kids consume content and impact on viewership, Singh said, “These are fascinating times we live in. Children nowadays are confident in expressing themselves and have clear preferences for the content they enjoy and want to see. They look for stories and conversations that are both relatable and engaging.

“We constantly strive to understand our audience's preferences to ensure we deliver the best possible content. For example, we recognised the increasing popularity of Japanese Anime among young adults and children due to the increased exposure to global and local content in the last few years,” he said.

Singh also said that offering content in various Indian local languages has contributed immensely to the success in kids genre and increased viewership in recent times.

“Another important factor contributing to our shows' success, whether original or acquired, is providing content in local languages. To that effect, we have made a strategic effort to expand our offerings in Hindi, Tamil, Telugu, Kannada, Malayalam and Marathi. It is a prime driver that has led to increased viewership for this genre in recent years,” he told e4m.

In a recent interaction with e4m, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, spoke about how their channel Nickelodeon keeps kids interested in its content despite there being so many options available with them to watch content on multiple platforms.

She had said that “despite the fragmentation and choices that children have today, they realise that the content given on the kids genre or on Nickelodeon is tailored for them.”

As summer vacations are going on, channels like Cartoon Network, POGO, Discovery Kids, Sony YAY! and Nickelodeon have come up with new content line-ups for kids.

Sharing the line-up and formats across Warner Bros Discovery’s network channels – Cartoon Network, POGO and Discovery Kids, Uttam Pal Singh said, “We ringed the summer season with new offerings, giving our fans (kids, young adults and families) relatable storylines and engaging formats to enjoy.”

“We kickstarted the summer on POGO with the celebrations for 15 golden years of the beloved 'Chhota Bheem' birthday with #HBDBheem campaign and the premier of globally popular 'Mighty Little Bheem' for the first time on Indian Television.

“Moreover, we have 'Chhota Bheem' Big Pictures, a new format of presenting stories for the flagship IPs. For Mother’s Day celebration, we had 'Little Singham YudhKaal’ adventure between Little Singham and his mother and 'Tittoo' movie premier on POGO,” he told e4m.

For Cartoon Network, Singh said, “We announced the 'CN Superhero Summer' campaign and kicked off the excitement with the launch of 'Dragon Ball Z Kai' show which will continue to engage and excite the Otaku community and fans along with new episodes of the superhero action-comedy 'Teen Titans Go!'.

“Lastly, 'Kris, Roll no 21' and 'Mr Bean: The Animated Series' on Discovery Kids with 'Non-Stop Masti Summer' will continue entertaining audiences throughout the summer,” he said.

Sharing the lineup for Sony Yay! Chakraborty said, “Our new lineup of shows this summer include brand new episodes of the popular show Oggy and the Cockroaches, featuring the beloved character Oggy and his mischievous arch-nemesis, the cockroaches. Oggy and the cockroaches Next gen which showcased the fun banter of Oggy and his friend Piya the baby elephant.”

Experts also said that due to the increased co-viewership in kids’ genre, brands across categories like food and beverages, stationary, personal care and home care have been advertising with the channels.

“TV has strengthened its position as a family-viewing platform in India, with the kids’ genre as the key contributor. Thanks to the immense popularity of Cartoon Network, POGO, and Discovery Kids characters and the loyal viewer base, brands across categories such as snacks/food & beverages, student stationary, personal care/hygiene, home care, and consumer durables have contributed to our channels.

“For the summer campaigns, brands that have traditionally advertised on television continue their commitment with new shows and IPs for their campaigns and new brand launches. We also have brands who are advertising on Kids TV for the first time purely due to the immense popularity of our iconic characters Chhota Bheem and Little Singham,” Singh said.

According to Chakraborty, Sony YAY! has onboarded advertisers who are dedicated to providing an incredible experience for kids and their families.

“Our advertisers primarily belong to categories that revolve around products specifically designed for kids and mothers. These categories include Food and Beverages, Personal Care/Hygiene, Laundry, and Household Products.

“In addition to the brands on the channel Sony YAY! also has an exhaustive portfolio in its Licensing and Merchandising business. The L&M portfolio includes over 100+ homegrown toons and the brand is also the Master licensee for popular characters like Oggy and the cockroaches and Naruto in India,” he said.

Viacom 18’s Jaipuria had earlier told e4m that, "On the channel, advertisers normally come as a whole for summer. So it's not like they come for just a specific show unlike GEC where advertisers want to spend on one specific show. Hence, the channel is sold as a channel and not as a slot."

Speaking on the ad rates she had said, "I would love to get far more because we have a reach higher than a lot of other genres but we don't get paid what we deserve. But like I said, over the years, and because I've seen the space grow, of course, we've moved into a trajectory where advertisers are now willing to pay us good money, but not the best.”

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NBCUniversal & JioCinema strike multi-year partnership

Viewers will have access to shows like Downton Abbey, Suits and The Office

By exchange4media Staff | May 29, 2023 2:29 PM   |   3 min read

NBC

NBCUniversal (NBCU) and JioCinema have entered into a multi-year partnership bringing thousands of hours of NBCU films and TV series to India.

This partnership significantly bolsters JioCinema’s program offering and ensures that their viewers will be able to enjoy titles from NBCU’s world-renowned content portfolio.  That portfolio is fuelled by Comcast NBCUniversal’s powerhouse production entities and brands, which includes Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo, and more.

NBCU’s programming will live in a Peacock branded hub starting next month on JioCinema’s newly announced “JioCinema Premium” SVOD tier. Here, viewers will have access to first-run series like Young Rock, a heartfelt comedy starring global superstar Dwayne Johnson that tells the story of his life and the people he’s met along the way; riveting action thriller The Lazarus Project; and The Lovers, a darkly romantic comedic drama. Indian audiences can also enjoy Peacock Originals including Bel-Air, a dramatic reimagining of the ‘90s comedy series that starred Will Smith; Pitch Perfect: Bumper in Berlin, a spin-off series starring Adam Devine who reprises his character from the hit film; and The Calling, an investigative drama series from Emmy® winner David E. Kelley, directed and executive produced by Oscar® winner Barry Levinson, and co-composed by Oscar® winner Hans Zimmer and Steve Mazzaro. Critically acclaimed and fan favorite dramas and comedies from NBCU’s vast library, including Downton Abbey, Suits, The Office, Parks and Recreation and The Mindy Project, are also a part of this deal.  

Fans of reality television will also be able to indulge in all the drama, laughter, and emotional highs and lows found in NBCU’s unscripted series. Encompassed in the deal are shows like the hugely popular The Real Housewives of Beverly Hills and Vanderpump Rules; in addition to Family Karma, which follows seven Indian-American friends as they navigate life, love, careers and expectations of their traditional families; and The Gentle Art of Swedish Death Cleaning, a transformational show – narrated by Amy Poehler – where three Swedes (an organizer, a designer and a psychologist), known as the ‘Death Cleaners,’ come to America to help people face mortality and remind us of all the ways we are alive.

Further contributing to JioCinema’s impressive SVOD lineup at launch will be the streaming premieres of movies from the iconic Hollywood studio, which has already amassed more than $2 billion at the global box office so far in 2023. This includes DreamWorks Animation’s Oscar-nominated Puss in Boots: The Last Wish, and the sci-fi horror film M3GAN, from James Wan (producer of The Conjuring, Annabelle) and Blumhouse. Joining these recent hits will be films in the blockbuster Jurassic, Bourne, Shrek, The Mummy and Pitch Perfect franchises.  

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IPL 2023: 19 new categories & 95 new brands advertised in 71 matches held so far

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India and Vishnu Packaging

By exchange4media Staff | May 29, 2023 1:31 PM   |   2 min read

IPL

As many as 19 new advertising categories and 95 new brands advertised in the first 71 matches of TATA IPL this year compared to the same number of matches in IPL 15, according to a TAM Advertising Report with Pan Masala continuing to be the top spender.

Earlier the top spot was taken by the fantasy sports/ecomm gaming category.

The latest report states that Pan Masala, which was consistently second after ecom gaming in the first 44 matches, now contributes to 16% of ad volume. Ecomm gaming has a 13 % share in ad volume, the latest report said.

In IPL 16, these two categories managed to be in the top five advertising categories throughout the 71 matches.

Compared to the 71 matches during the last IPL, the share of Pan Masala increased from 7% to 16%.

The other categories in the top five are aerated soft drink (9%), biscuits (9%) and cellular phone service (6%), which means three out of the five top categories are food and beverages.

Collectively, the top five categories in IPL 16 together had a 53% share of Ad Volumes while the top five advertisers contributed a 37% share of Ad Volumes during 71 matches this season.

Sporta Technologies was the leading advertiser during all 71 matches with a 10 % share in Ad Volumes compared to 7% last IPL season.

Among the 95 new brands, ‘Airtel 5G Plus’ maintained its leading position followed by Thums Up Charged, Rupay Credit, Maruti Suzuki Fronx and Airtel 5G Plus-Apple Iphone 14 Pro.

Top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India and Vishnu Packaging.

The percentage share (based on Ad Volumes) of Sporta Technologies (Dream11.com) and K P Pan Foods, increased from 7% and 4%, respectively in IPL 15 to 10% and 8% in IPL 16.

The top five new advertising categories are biscuits, dry fruits, ecomm-travel and tourism, moisturising lotions and luggage.

The report also mentioned common and exclusive brands on national sports channels versus regional sports channels in IPL 16.

A total of 12 exclusive brands were seen on national (Hindi and English language) sports channels while 18 exclusive brands made it to regional language sports channels during the 71 matches this IPL.

Dream11.com, an online sports gaming platform, was leading the list of common brands on both regional and Hindi + English sports channels during the matches.

As many as 96 brands were common in both channel categories during the 71 matches this IPL, the report said.

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Zee-Sony merger: NCLAT sets aside NCLT order to NSE and BSE about reviewing approvals

NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion for Zee to respond to concerns raised

By exchange4media Staff | May 26, 2023 4:04 PM   |   1 min read

zee sony

The National Company Law Appellate Tribunal (NCLAT) has set aside the order by National Company Law Tribunal (NCLT) directing the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) to review their initial approvals for the Zee-Sony merger.

Zee had moved against NCLT's order, asking the exchanges to issue an updated NOC-objection certificates before June 16, 2023. The network argued that it did not have the opportunity to present its arguments. 

Justice Rakesh Kumar and technical member Dr Alok Srivastava set aside the NCLT order today. NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion for Zee to respond to concerns raised. NCLAT has remanded the case back to NCLT.

The appellate tribunal also added that NCLT's order should be set aside for violation of principles of natural justice. The verdict will be decided after NCLT hears both sides of the issue.

The bench headed by HV Subba Rao and Madhu Sinha will hear the case on June 16.

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NCLAT likely to hear ZEEL's plea today

The appellate body had deferred the hearing for ZEEL’s petition against the NCLT order

By exchange4media Staff | May 26, 2023 8:54 AM   |   1 min read

ZEEL

The NCLAT is likely to hear ZEEL's petition in the Sony merger issue on Friday.

This is after the appellate body deferred the hearing in the petition against the NCLT order passed on May 11.

The network had said that it did not have the opportunity to present its arguments.

On May 11, the NCLT directed the exchanges to reassess the approvals, which previously got a thumbs up from the Securities and Exchange Board of India (SEBI).

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BCCI likely to wait for Zee-Sony merger to sell media rights for bilateral matches: Report

The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure

By exchange4media Staff | May 26, 2023 8:44 AM   |   1 min read

bcci

The BCCI may wait for the completion of the Zee-Sony merger to sell media rights for the Indian cricket team’s bilateral series, according to a report in a leading business publication. 

The report, which quotes sources, suggests that the cricket board would “wait for some time and watch how the Zee-Sony merger pans out before issuing the tender.” The report also claims there is also a possibility that the BCCI may not sell the rights for four years (from 2023 to 2027) but instead for a different tenure.

The report further says that The BCCI would want to issue the tender before the Asia Cup in September this year, but would hope that the Zee Sony merger has been completed by then.

Sony had the broadcast rights for IPL from the first edition till 2017, when Star India (now Disney Star) picked up the rights. Sony Sports Network also holds the rights to broadcast games from England, Pakistan and Sri Lanka.

Also, the BCCI has still not decided if it will go for e-auction or other modes for selling th rights. BCCI may also separate the rights of men's and women's rights.

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