Bring out the child in you this November with 'Young Sheldon' on Comedy Central

This November, Comedy Central gets ready to celebrate Children’s Day in style by bringing you the big bang of comedy – Young Sheldon, which drew 17.21 million views for its first episode

e4m by exchange4media Staff
Published: Nov 15, 2017 6:47 PM  | 3 min read

This November, Comedy Central gets ready to celebrate Children’s Day in style by bringing you the big bang of comedy – Young Sheldon, which drew 17.21 million views for its first episode. Revolving around a 9-year-old, vulnerable, gifted and somewhat naïve Sheldon who deals with the world, his very normal family must find a way to deal with him. Get ready with your hand-sanitizers and grab your spot in front of the TV, as this younger Sheldon Cooper version is coming to tickle your funny bone with his quirks and annoyingly adorable antics, every Friday at 9PM, only on Comedy Central.

Joining Young Sheldon on Comedy Central is the amusing cast of Mom as the show returns for Season three and four, beginning 16th November. And if that wasn’t enough, November gets even more exciting as our favorite Matt Le Blanc comes back on Comedy Central with Man with a Plan Season 2 on 23rd November. Completing the November line-up of shows are perennial fan-favorites such as Friends, Impractical Jokers, Will & Grace, Brooklyn Nine-Nine, Mindy Project, Younger and Kevin Can Wait which are back to make viewers laugh out loud.

Speaking about the shows line-up this month, Hashim Dsouza, Programming Head of English Entertainment, Viacom18, he said, “Comedy Central has constantly emphasized on the importance of bringing premium international comedy content to the Indian audience. We’re excited to bring the biggest launch of the season ‘Young Sheldon’ to Indian television. The show earned rave reviews for the pilot episode which aired last month. We’ve put together a robust marketing plan to ensure viewers get to enjoy this show as much as possible. With extensive brand integrations and engaging consumer outreach initiatives across all platforms, we aim at providing a unique experience to our consumers. We’re sure they are going to love Young Sheldon and his antics. In addition to this, we also have five ongoing blockbuster shows which premiere right after the U.S. telecast as a part of Watch With The World. It’s a packed November filled with a lot of fun times for viewers to look forward to!”

Reminiscing its successful predecessor show, the Young Sheldon campaign has got off to a rollicking start with rib-tickling promos on the Viacom18 network channels and social media. Evoking the characteristic humor of the show, the campaign will tickle your funny bones whether you happen to come across any of the 40+ outdoor sites or listen to the quirky radio spots in Mumbai, Delhi and Bangalore. Comedy Central has left no stone unturned, by rolling out a robust consumer outreach campaign with prominent brand partnerships like Kidzania, Jawed Habib, HouseJoy, M.O.D, PVR, amongst others. Innovative on-ground integrations will see more than 300+ reach partners engaging the Sheldon Cooper Fans across the country, building up The Biggest Comedy of 2017.

For the first time, Comedy Central and Kidzania are hosting ‘India’s First Internship Week for Children and Adults’ around Children’s Day celebrations, giving participants a chance to live their dream jobs. And for those who’re slightly older than the child genius, Comedy Central brings an exciting IQ test #YoungerSheldonChallenge on a specially designed microsite, launching on the Children’s Day.

To engage the youth, Comedy Central is also organizing engaging activities like Spelling Bee face-off, challenging Young Adults to participate in school-level pronunciation contests. Comedy Central is also engaging its viewers with a first-of-its-kind contest, whereby the winner of the Hunt for India’s Biggest Fan of Young Sheldon will get a chance to visit The Kennedy Space Centre in Florida (NASA)! Additionally, The ‘Quick Chess Rally’s’, fan parties, and many more activities will keep the fun going for the fans all through.

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